Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some take more sales resources. Some have clear objectives, others happen because it’s always been that way. But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. […]
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Digital transformation projects are normally pursued for their ability to improve engagement between an organisation and its customers. But there is much to be said for their ability to boost staff engagement levels too. For 113-year-old Perth-based roadside assistance organisation, RAC WA, its digital alignment program is doing both – approving the agility with which
How RAC WA used AI to unearth member data insights Read More »
Global Search Engine Optimisation (SEO) Software Market 2018 Overview by MarketInsights: MarketInsights has published the latest report titled Global Search Engine Optimisation (SEO) Software Market Report 2018. Search Engine Optimisation (SEO) Software Market report provides global coverage of Search Engine Optimisation (SEO) Software market data from 2013 to 2018. The Search Engine Optimisation (SEO) Software report
WordStream, SEO Book, LinkResearchTools – Daily News Insights Read More »
Pinterest has released a new guide to help Pinners plan out their 2019 approach. Source link
Pinterest Releases Seasonal Insights Guide for 2019 Read More »
Gain Better Social Media Insights With These 4 Tools Tracking your content and engagement can take a lot of time and research, but there is a way to get the data you need in order to improve your brand visibility. Using these top tools will help you be more successful in growing your social networks.
Gain Better Insights on Social Media With These 4 Tools Read More »
What if you could use information about your existing customers to obtain new ones? That’s the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data. Audience Insights uses data from your Google Ads’ remarketing lists. Audience Insights can provide helpful details about the people on those
Improve SEO with ‘Audience Insights’ in Google Ads Read More »
Delivering a seamless user experience on your website is one important way to boost your page’s conversion rate. This conversion rate has a lot to do with the loading speed of your website. The faster the website, the better the percentage of conversions. PageSpeed can even have a direct impact on your Ads campaigns and
Google PageSpeed Insights tool: Tips to score 100/100 Read More »
To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a critical role. McKinsey research shows that 15% of online shoppers have signed up for one
Subscription e-commerce done right | Smart Insights Read More »
Business and customer insights are the foundation of an effective marketing strategy. That’s why the Oracle Social Cloud Product team is excited to announce the launch of Insights. Insights is a new social analytics feature that gives marketers the flexibility to build custom dashboards that incorporate both owned and earned data channels without having
Insights from Oracle Social Cloud Puts Marketers in the Driver’s Seat Read More »
The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace. More networks in
Cross-network insights to drive your paid strategy Read More »
