Has it been a whole year already? Well, not really. As I write this it’s still November and as you’re reading this, it’s the third week in December. A lot can happen in that time. But, assuming this ball of rock we live on successfully completes its routine circuit of the sun once more without […]
Chief Content Officer: A Year of Insights Read More »
We’ve taken a look at some of the biggest Christmas advert offerings this year to see which hit the mark and which were a big miss Once again, the battle for the title of best Christmas advert has been raging among retailers. With spending on festive campaigns during the last quarter of the year expected
2018’s best Christmas adverts | Smart Insights Read More »
For the uninitiated, Google’s Webmaster Trends Analyst John Mueller generously runs Hangouts every other week where SEO professionals can get their burning questions answered. In 2018 alone, Mueller has provided us with hundreds of noteworthy answers that continue to inform our understanding of SEO. Read on for 36 of Mueller’s most important insights of the
Top 36 SEO Insights of the Year from Google’s John Mueller Read More »
From digital marketing strategy to persona research, here are the top 10 marketing guides you’ve found helpful throughout the year This year has seen us create great new digital marketing advice guides and update existing ones to make sure you always have the best up-to-date information, advice and best practice tips to follow. In fact,
2018’s most popular Smart Insights guides Read More »
What up! In today’s installment of, “Some Insights Into Things & Stuff”, we’ll cover some insights we here at Hanapin have come across in regards to Bing’s in-market audiences, as well as their branded “Microsoft Audience Network”. For reference, most of the findings I will speak to come from my work on an account that
Some Insights into Bing PPC Audiences Read More »
Google PageSpeed Insights now uses Lighthouse as its analysis engine. This change was made in order to create consistency between Google’s web page performance analysis tools. Previously, Google’s tools used different analysis engines which resulted in different recommendations from each tool. Users can now get the same performance audits and recommendations on the web, from
Google PageSpeed Insights Offers New Performance Metrics Analyzed by Lighthouse Read More »
O2 experienced a major network issue, the UK government has published a selection of Facebook’s internal documents and Iceland’s banned Christmas advert has been named ‘most powerful’ of the festive offerings While the news has been fairly slow this week in the digital and marketing worlds, Facebook’s ongoing struggles following the Cambridge Analytica scandal are continuing.
News Roundup December 7th | Smart Insights Read More »
For many retail advertisers, Q4 holiday sales make up a significant amount of the annual revenue. This year, sales are expected to grow 5.1 percent driven by, in part, increases in both online (+14 percent) and in-store sales (+3.5 percent) growth. Such positive predictions should motivate any advertiser to maximize their paid search efforts this
2018 Holiday Paid Search Insights: Top Tips & Takeaways Read More »
You can gain a tremendous amount of SEO and marketing insights from Google Analytics. These helpful insights can help you to discover what opportunities exist for optimizing the overall performance of your site. Ranging from engagement metric insights to conversion metrics and more, there is no shortage of knowledge to be gained. Check out five
5 Useful SEO Insights You Can Learn from Google Analytics Read More »
Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today’s marketers need both the big picture — relating to customers in the real world — as well as little details like questions submitted on a Google Knowledge Panel. And
The state of local SEO – get industry insights for 2019 Read More »
