What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day. And nothing was hotter than revenue marketing and […]
Revenue Marketing Insights from 80 Marketing Leaders Read More »
Disney is moving it’s digital brands to Google Ads, Facebook is testing ‘Today In’, Uber receives data breach fine, Australia’s SVoD subscriptions are due to outstrip Pay-TV and TfL has banned junk food advertisements The last week has seen some interesting announcements, not least the fact that Disney will now be using Google Ads as
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SearchCap: Bing in SwiftKey, Google My Business API & Intent Lab search insights Read More »
Marketers using Bing Ads can now learn what customers are thinking at each stage of their online journey through a new strategic partnership between Microsoft and Intent Lab. Intent Lab is a joint research unit of Performics and the Northwestern University Medill School of Journalism, Media and Integrated Marketing Communications that studies the motivations behind
Bing teams up with Intent Lab to add deeper AI-powered insights to search Read More »
Posted by MiriamEllis A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where
The State of Local SEO: Industry Insights for a Successful 2019 Read More »
Many marketers fail to capitalize on one of the most basic and valuable digital marketing tools at their disposal – site search. It’s amazing what you can learn about your customers based on what they search for on your website. Marketers should be analyzing this data and using it to improve the website experience and
Back to basics: How to capitalize on site search insights Read More »
Did you know UPS was established in Seattle in 1907 as a bicycle messenger company? Going way back to its roots, the company is using new cargo eBike and custom, modular package delivery trailers in the Pike Place market area of Seattle. The bikes will address a host of issues for UPS and the city
Amazon’s recent data breach, Taco Bell’s fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers The last week has seen some positive changes across social media platforms, aimed at making the shopping journey simpler as more people head to social for purchase
Google announced its help forums that Google My Business Insights, the analytics for Google My Business users, will soon have more recent data to look at. Kara from Google said, “we’ve made improvements to ensure that your Insights data is more up-to-date….To give you a more accurate idea of how your listing is performing, you’ll
Google My Business Insights to get more recent data Read More »
Bing Ads Competition tab is now live globally in the web interface. Bing Ads has rolled out its new Competition tab in the web interface globally as of this week. First introduced in September, it offers several ways to view your competitive landscape on the platform as well as machine learning-powered recommendations for gaining the
Bing Ads’ Competition Tab offers new insights, recommendations Read More »
