Insights

SearchCap: Google My Business app, Bing ads insights & web site trust

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Google PageSpeed Insights tool gets a major update with more data from Lighthouse

Google has quietly rolled out a new update to its PageSpeed Insights tool, the first large update since January 2018 when Google began using real user data from the Chrome browser to measure page speed of a site. The new update today uses Lighthouse, a speed tool from Google, as its analysis engine and also incorporates field

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PageSpeed Insights, now powered by Lighthouse

At Google, we know that speed matters and we provide a variety of tools to help everyone understand the performance of a page or site. Historically, these tools have used different analysis engines. Unfortunately, this caused some confusion because the recommendations from each tool were different. Today, we’re happy to announce that Pagespeed Insights (PSI)

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CEO Insights: 5 Entrepreneurial Tips for Newbies

Y’vonne Ormond is CEO and Founder of 5P Consulting, a business transformation consulting firm that aims to improve business productivity through process and technology. 5P Consulting currently uses Salesforce Essentials as its CRM solution. We sat down with Y’vonne to hear her inspiring story of building a small business, learn what advice she has for other entrepreneurs, and

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Using Google Data Studio for Auction Insights Reporting

Competitor Insights data is very valuable to a PPC advertiser, but it isn’t always the easiest to collect and manipulate. This blog will give you a quick way to access this data for easy takeaways. Current Methods for Analysis Google Ads Interface This is the most straightforward method – just pop into the interface, select

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Consumer search behaviour research | Smart Insights

What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t tell us much about the motivations for the behaviour. This new research study considers different

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Skyword merges with TrackMaven to create a content marketing platform with more insights

Content marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will provide B2B and B2C marketers with a greater understanding of how their content is performing compared to competitors. In June, Skyword released the next generation of its platform, called Skyword 360, and last month it broadened into

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6 Great Email Newsletter Examples with Actionable Insights

At Mailjet, we see a lot of great email newsletters. Some of them are funny, some exciting, others engaging. But one thing is for sure – creating email newsletters is never really a simple process. Each one requires creativity, contribution from all sorts of people on your team, an analysis of how past campaigns have

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