Insights

SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more

SEO BLOG /

Attend Our Conferences October 24-25, 2018: SMX East January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference […]

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Google updates Shopping Insights for product search data and trends

SEO BLOG /

Google announced a new version of Google Insights for Shopping Insights. Shopping Insights give you data on what people are searching for on Google related to products and brands. Shopping Insights tells you what products and brands are popular, trending up or down, and how they vary by region in the U.S. What’s new? There are

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An introduction to neuromarketing | Smart Insights

Digital marketing strategy /

By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital marketing in particular. It involves the use of functional Magnetic Resonance Imaging (fMRI), the measurement

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How Insights Into The B2B Lifecycle Can Prevent a Blind Spot in 2020

B2B Marketing /

kmicican / Pixabay The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also. This phenomenon of speed in changing behaviors will cause a shift in thinking on the

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Market Research 101 – Gaining insights from a Competitor Analysis

competitor analysis /

The biggest delusion you can have about your venture is “My idea is completely new, I have no competitors”. If you truly have no competitors, you probably have no market either Getting an edge over your competitors is important, and only possible when you truly and deeply understand the competition. Which brings us to one

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Ways to Gain Competitor PPC Insights

Amazon Marketing Services, Amazon News, audience, automated rules, b2b lead generation, bid script, client partnership, competitive, Competitive Analysis, competitor analysis, competitor tactics, creative testing, Distance report, Drift, drift marketing, dynamic creative, f8, facebook analytics, facebook budget optimization, Facebook budgets, facebook dynamic creative, Google updates, how drift works with ppc, marketing ideas for drift, non-branded, Optmyzr, paid search drift, paid social, paid social competitor insights, PPC Advice, PPC competitive analysis, PPC Competitor, ppc competitor insights, PPC Competitor research, ppc insight, ppc tactics, Seller Central, site speed, spreadsheets /

During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10%  stat. I was excited to share the news with my client, but

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Demand Generation Definition | Smart Insights

Demand Generation, Digital marketing strategy /

Demand generation should be a core component of a Blue Ocean Strategy – instead it is frequently confused with either brand awareness or lead generation Demand generation is a critical theoretical component of the ‘new’ marketing- a catch-all term for the kind digital marketing which relies on inbound techniques and new platforms, all underpinned by the ‘Blue

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