Insights

Join us next week at MarTech for expert-level strategies and insights

Channel: CMO Zone, MarTech Conference, SMX & DMD Alerts /

Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for the perspectives, frameworks and best practices you need to deliver exceptional results for your organization. MarTech is coming to Boston next week — October 1-3 — and […]

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What drives business growth? | Smart Insights

Marketing audits and benchmarks for business review, marketing models /

Chart of the Day: Strategies and practical factors that support growth of a business – new research The Ansoff matrix growth drivers The Ansoff matrix model is a classic marketing model featured in our free top marketing models guide. Although developed in the 1960s, Ansoff is still useful for considering, at a top level, the strategic

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How to Get Quick Customer Insights from Analytics

Optimisation with Google Analytics /

Learn several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights As a digital marketer, you clearly need customer insights to drive your tactics and strategies. And these insights will likely come from a variety of data streams. But to

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Top 7 B2B content marketing research insights that should guide your strategy

b2b content marketing research, Content marketing management, Content marketing planning /

Research into customer expectation and behavior, quality and delivery method, when it comes to content marketing.  B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a result, content marketing is becoming more prevalent and receiving lots of investment. The interest in

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Jumpshot makes public some Amazon purchasing data, other digital consumer insights to marketers

A-From MTT, Channel: Martech: Analytics & Data /

A graph in Jumpshot’s new public site shows other major retailers are not shut out of certain Amazon-dominant categories. San Francisco-based Jumpshot collects web activity data from over a hundred million devices worldwide, and then makes insights on that data available to subscribing brands. Now, the company is making some of those insights publicly available

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