Create a co-ordinated ‘always-on’ contact strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire […]
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“Everyone is doing the same types of things. It’s not that the underperforming aren’t doing it well, it’s just the higher-performing companies are doing it much more effectively. They are doing it much more consistently across all the winning strategies.” — Joe Galvin, Vistage In this recent Quotable podcast, we hosted Joe Galvin, chief research officer
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Chart of the Day: A shockingly low rate of personalization of the customer journey is revealed The growth in use of mobile devices and increasingly complex customer journeys means that multichannel retailers need to deliver customer experiences that that integrate across customer journeys as consumers increasingly use multiple channels on the path to purchase. In a
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With more than 2.2 billion active members, Facebook remains one of the most widely used social media platforms out there. As an entrepreneur, this site provides value beyond a social media marketing channel for your business — you can (and should) join one of the thousands of public groups geared toward users who want management and industry insights.We
If you’re like most marketers, you’ve felt the crush of dealing with social media data. Trying to figure out how to use that data can cause a real rift in marketing departments. On one hand, the consumer insights can fundamentally change how you market. On the other hand, the amount of information available is mind-boggling,
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept
A business can hardly be taken seriously these days if it doesn’t have a Facebook page, but just putting up a page isn’t enough. Marketers who want to get the most out of Facebook understand that they need to keep up with how their pages are doing. Using Facebook Insights is key to gaining that
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March 19, 2018 We all know that social is always changing, but especially now it seems that there are some major trends shaking up the PPC industry. When it comes to paid social, advertisers need to stay on top of it, or they’ll be left in the dust. That’s why we have some awesome experts
Facebook Insights can be a goldmine of valuable data, providing specific information which can help you understand more about your audience, and optimize your platform approach accordingly (particularly important given Facebook’s various algorithm shifts). But the Insights tab can also be confusing. With so much data available, which elements are most important, and what should
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Usefulness Content Freshness “The Growth Dilemma” offers new way to look at how to get funding and capital to grow your business. Discover your risk tolerance, put your goals in perspective and find the right type of funding to grow your business. The stories we tell ourselves can often limit our success. What story are
