Last year at Nextiva’s NextCon event, one of the featured presentations was from Lawrence Cole, the Head of Mid-Market, U.S. West for Google. It was such a good session that I’ve been wanting to have him join me for a conversation for this series ever since. 2018 Search Marketing Trends And this week I was […]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Social media gives us the ability to connect brands directly to their customers. Social platforms like Facebook are great channels through which you can interact with your audience, and tailor content to meet their current needs or interests. But to make sure all this interaction and social engagement is worth it, you need to drill
How to Use Facebook Audience Insights for Better Targeting Read More »
Google My Business has updated the Insights analytics tool within Google My Business to let business owners see a heatmap of locations from which searchers request directions to their businesses. Allyson Wright, the community manager for Google My Business, announced that Google has “made some changes to your directions heatmap.” Specifically, the new directions heatmap
Google My Business updates the directions heatmap in Insights reporting Read More »
SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights Thanks to Our Sponsor Source link
EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights Read More »
ICYMI: Now that Snapchat has a new Insights feature, will it help calm down the miffed Snapchat Influencers? With it’s recent layout change, Snapchat has been on the receiving end of some major flack from its users. There now seems to be noticeable divide between the average snapchat user and snapchat influencers, with 2 distinct
Snapchat introduces a new Insights and Analytics tool Read More »
WordStream has arrived at SMX West 2018! It’s looking like rain through the end of the week here in San Jose, but that hasn’t dampened the energy—because inside the McEnry Convention Center, it’s downright pouring brilliant insights. If you noticed an influx of #SMXinsights in your Twitter feed, it’s because this year’s speakers have been
5 Brilliant Search Marketing Insights from SMX West 2018 Read More »
Chart of the Day: A gradual transition from desktop-first to mobile-first for EU5 ecommerce? comScore has recently released their EU5 report – detailing the ecommerce trends and benchmarks in Germany, France, Italy, Spain and the United Kingdom. Mobile reach vs. Desktop reach for selected products In the first group we see that consumers are more likely
European ecommerce retail benchmarks | Smart Insights Read More »
This week’s ‘Skim: Why Facebook’s new 3D posts open the door to a brave new augmented and virtual reality world; all about LinkedIn’s new Salary Insights; Facebook opens Community Help feature to businesses, takes big privacy hit in Belgian court; Snapchat ads GIFs, plans new tab feature; the important new Facebook engagement metrics your brand
