Insights

How to apply EAST: A behavioural insights framework to improve customer experience

Customer Experience Management CXM, SEO BLOG /

The EAST framework combines behavioural economics with other sciences and psychology to truly understand and influence behaviour change Behavioural economics is nothing new in marketing, having been a fundamental industry discipline for the past few decades, but there’s a new kid in town and it’s behavioural economics, supercharged. Behavioural Insights (BI) has long been a tool for […]

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Using Facebook Delivery Insights to Diagnose Audience Fatigue

Facebook, SEO BLOG, social /

March 6, 2018 Audiences are everything in Facebook. They are the key way we target fans, customers, and anyone else we think might be interested in our product, service, or cause. They are the engine that drives all marketing on Facebook and understanding when we’ve maxed out reaching our audience is an important determination. Audience

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Using Facebook Audience Insights to Target Competitor Audiences

Facebook, SEO BLOG, Social Media /

February 28, 2018 One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools.  With Facebook’s Audience Insights tool, you can go beyond high-level demographics (location, age, gender, etc.) and identify the specific interests, websites, publications and content topics that your current customers (and

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The Content Optimization Matrix | Smart Insights

Content audits, content marketing ROI, Content Marketing Strategy, SEO BLOG, Using content groups in Google Analytics /

Audit your content and SEO with our mindtool to get more from your content marketing One of the biggest appeals of digital marketing is that it’s data-driven – we can readily review the effectiveness of our activities and make informed improvements. This is particularly true for using content marketing and SEO to attract and convert

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Automating CRM Data Entry Improves Impact of AI and Provides Better Insights – Small Business Trends

Interviews, SEO BLOG /

When many think about artificial intelligence (AI) today it’s usually centered around headline grabbing examples of it addressing the futuristic type issues and challenges. And because the media lens focuses on those “eye-catching” use cases, many small businesses don’t feel like AI is really something that they would benefit from.  But, according to Jon Lee,

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Webinar response statistics | Smart Insights

SEO BLOG, Webcasting /

Benchmarks of B2B webinar promotion and presentation Webinars are a key inbound marketing technique, particularly for business-to-business companies. Webinars can be used to support different audience engagement goals across the B2B marketing and sales funnel from attracting new prospects to interact with your brand through to nurturing prospects, product demonstrations and keeping customers up-to-date. Experienced

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How to add focus to your text with Yoast SEO Insights • Yoast

Content SEO, SEO BLOG, wordpress plugins, Yoast SEO Premium /

Your keyword research is done and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing your article, you notice it can be hard to keep your text focused. Yoast SEO Premium has a helpful little tool to guide

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Looking through the artificial intelligence mirror: insights and automation

AI, Artificial Intelligence, automation, Content, deep learning, Industry, machine-learning, SEO BLOG /

We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of

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How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

SEO BLOG /

Posted by kerryjones Is there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office. We do have our own tried-and-true formula that we continually tweak based on our observations of what does and doesn’t succeed. To help us spot trends that shape this formula, we

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