Statistics on Search Engine Marketing usage and adoption to inform your search engine marketing strategies and tactics Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article. We’re huge fans of search engine marketing, but not everyone believes in its potential for growing […]
Search Engine Statistics 2018 | Smart Insights Read More »
Chart of the Day: The top reasons which stop consumers converting on smartphone The m-commerce gap is a well-known and growing challenge for retailers. We all know the tremendous growth in the use of smartphones shown by the rise in % of mobile share of digital minutes which, as our mobile-smartphone stats summary shows stands at 71%
Barriers to mobile conversion | Smart Insights Read More »
How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model SOSTAC® is a widely used tool for marketing and business planning which is rated in the top 3 most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time. In this post, I give an example
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Make Video Marketing Successful for Your Business Video is a medium that gives your small business lots of different options for communicating and sharing information with customers. But it can be sort of overwhelming for some small businesses. Arielle Kimbarovsky of CrowdSpring offers some suggestions for businesses looking to make the most of video in
10 Helpful Insights to Help You Make Use of Video and Better Communicate with Customers Read More »
By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent)
Insights from our 2017 holiday retail survey Read More »
The difference between social listening, monitoring, and real social insights In sixty seconds alone, 3.3 million Facebook posts, 66,000 Instagram photos, and 449,000 tweets are published. That’s an abundance of content, but in this sea of data, your consumers are sending signals about what they want and what kind of digital campaigns they want to
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In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labor-intensive tasks and provide a whole new level of personalization to guide website visitors
How AI can uncover new insights and drive SEO performance Read More »
Improve your Managing digital marketing with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices
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What’s new in the travel industry? Keep up to date with the latest trends and innovations to streamline your strategy The multichannel marketing approach It is vital that there is a multichannel marketing plan in place for all online travel agents and comparison sites to thrive. Travellers are using more than one channel to research
Travel ecommerce trends 2018 | Smart Insights Read More »
Google announced on Wednesday that it had updated the PageSpeed Insights tool, enabling it to see just how fast a particular page performs in the real world. Sourced from the Chrome User Experience Report, the real-world data is now available via the enhanced PageSpeed tool. It offers developers better recommendations as they strive to optimize
Google Updates Its PageSpeed Insights Tool, Now Shows Real User Speed for Website Pages Read More »
