Chart of the Day: How far towards GDPR compliance are you? Part 1 of 2 Death, taxes and GDPR I like to think that if Benjamin Frankin was alive today, he would agree that there are now three certainties in life. The General Data Protection Regulation (GDPR) comes into force in all 28 countries in […]
Death, taxes and GDPR | Smart Insights Read More »
While Snapchat is known as the key place to reach younger users, as the home of tech-savvy Millennials, Snap Inc. itself rarely provides any detailed figures on exactly how many people are using each of its elements, on who, exactly, you’ll be able to reach by marketing through the app. Of course, there are overall
New Data Provides Insights into Snapchat’s Performance, Underlines Areas of Concern Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards Read More »
Google announced that the PageSpeed Insights tool has been updated to use data from the Chrome user experience report, which means the tool is using metrics from “real-world Chrome users who experience popular destinations on the web.” The pagespeed tool now shows you how fast your pages load based on real user data, which is
Google PageSpeed Insights now uses real data from Chrome browser users Read More »
PageSpeed Insights provides information about how well a page adheres to a set of best practices. In the past, these recommendations were presented without the context of how fast the page performed in the real world, which made it hard to understand when it was appropriate to apply these optimizations. Today, we’re announcing that PageSpeed
Real-world data in PageSpeed Insights Read More »
A case study focusing on eBay strategy This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. We have created it as an update for students and professional using Dave Chaffey’s books which feature this case study. In this article we summarise eBay’s objectives, strategy
eBay case study | Smart Insights Read More »
Cheap isn’t necessarily bad The word cheap can have bad connotations – as in, poorly made, or won’t last for long. This may be true for many products. But when it comes to services, cheap can be good, because it forces you to wring the maximum value out of a modest research investment. Thankfully, in
How to get good customer insights on the cheap Read More »
How to Use Facebook Audience Insights to Get More Marketing Ideas Skip to content Home Marketing Strategy How to Use Facebook Audience Insights to Get More Marketing Ideas Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! When it comes to
How to Use Facebook Audience Insights to Get More Marketing Ideas Read More »
Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rate is often used as a KPI to review the effectiveness of Ecommerce sites. Naturally all site managers and owners want to know, “how do our conversion rates compare?” In this post I have compiled different free
Ecommerce conversion rates 2018 – Smart Insights Read More »
Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices
Digital marketing strategy | Smart Insights Read More »
