December 15, 2017 Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can […]
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Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices is vital to success. In response, Google Analytics has announced four new features to better
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8 areas of innovation to improve your organic and paid search marketing strategy As part of our digital marketing trends for 2018, we have created a series of posts focused on different channel trends and statistics to help inform the best practices needed to move forward with your marketing strategy in 2018. Now, in Partnership
Search Marketing trends 2018 | Smart Insights Read More »
10+ marketing techniques that need to be addressed for their place in 2018 In the past, many marketing myths were often elevated to the status of being sacrosanct. Given enough repetition, ‘facts’ degenerated from ‘hearsay’ to probability, to ‘gospel truth’. Yet, despite the incessant repetition, unless the core message at the centre of a campaign
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Inbound marketing is an effective strategy when it comes to growing your small business. It helps you attract customers to your site by providing valuable content. From there, you can guide them through your buyer’s journey, eventually converting them into customers. At the same time, inbound marketing establishes your business as a leader in your
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“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was a sports reporter But for those of you out there who
Is it just me, or does it seem time flies faster in the local search industry? Another year has gone by, with many changes and developments to boot. Here’s a list of my top 10 insights from 2017: 1. Customer data is the new competitive edge SMBs often feel at a competitive disadvantage compared to
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How to use Snapchat marketing in 2018 as part of your social media strategy Its been a slow year for Snapchat. Snapchat’s has a total of 173 million daily actives for its entire app whilst Instagram has a total of 700 million monthly users, the Instagram stories feature a direct rival to Snapchat. Instagram has
Snapchat Statistics 2017 | Smart Insights Read More »
Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to your organization. In this article, we compare different examples of Gartner’s well-established Hype Cycle
Latest Gartner Hype Cycles | Smart Insights Read More »
How successful were brands in their 2017 Black Friday campaigns? Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. 2017 is no exception. ContactPigeon, a marketing automation platform for 200+ eCommerce brands, recently analyzed over millions of emails and eCommerce transactions for a sneak peek into how Black
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