Insights

3 Insights on the Impact and Future of Business, Marketing, and Sales Operations

b2b, Consumer, Sales Marketing Alignment, SEO BLOG /

Operations occur near constantly across your organization through processes and details that you may never even be aware of. As a marketer, you’re likely most familiar with marketing operations, and hopefully, sales operations because of your partnership with sales, but then maybe less familiar with business operations. But when it comes down to it, operations […]

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Instagram Stories hits desktop | Smart Insights

SEO BLOG, Social media marketing /

Instagram Stories have announced they will now allow desktop web users to view Stories, and will soon allow you to post to Stories too. Instagram has already copied all of Snapchats’ best bits and has now taken it one step further offering something Snapchat can’t. Similar to the mobile version Instagram explains you’ll see stories at the

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10 Insights Twitter Analytics Tools Should Reveal to Your Brand

SEO BLOG, twitter /

By now, most brands use Twitter analytics tools of some sort. Whether it’s for analyzing Tweet performance, monitoring hashtags or other data, measuring your Twitter marketing efforts is a necessity. There are a ton of articles out there listing the “best Twitter analytics tools,” but here’s the thin–it doesn’t matter which tool you use if

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Inbound marketing strategy – Smart Insights Digital Marketing Advice

inbound marketing strategy, SEO BLOG /

You’ll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to Plan, Manage and Optimize their marketing. My clients love the insights I am now capable of providing them – Drew Shug, Owner, Big Storm Just like having an expert working by your side – Sharon Sheridan, Digital Marketing Manager

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Google AdWords Insights and Strategies from Mike Rhodes

blog, Boost Conversions, Drive More Traffic, SEO BLOG /

I’m sure you wouldn’t deny it or argue against it. You know how powerful it is and how, when done right, it can have a profoundly profitable impact on your business. I’m talking about Google AdWords, of course. 😉 So, are you using AdWords in your campaigns? Are you using it well? If you’re looking

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A SOSTAC® Plan example – Smart Insights Digital Marketing Advice

Digital marketing strategy, SEO BLOG, SOSTAC /

How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model SOSTAC is a widely used tool for marketing and business planning which is rated in the top 3 most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time. In this post I give an example

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Marketing campaign planning mistakes – Smart Insights Digital Marketing Advice

Marketing campaign planning, SEO BLOG /

Make sure you avoid these classic campaign planning mistakes We’ve all seen it. The #fail where a company that’s big enough to know better, completely messes up. The odd thing is that this continues to happen and I guess until the machines take over, that will continue. Whether it’s politics or business, rarely do organisations

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Lead generation strategy – Smart Insights Digital Marketing Advice

Lead generation strategy, SEO BLOG /

Improve your Lead generation strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices

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Google My Business fixes week-long reporting bug with photo insights

Channel: Local, Google: Google My Business, Google: Maps & Local, SEO BLOG /

About a week ago, Scott Hendison reported that the Google My Business insights tools were not reporting accurately with the photos section of your listings. Google Insights within Google My Business shows analytics around your Google My Business local listings in Google Search and Google Maps. A week ago, the data for reports around the photos

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4 Steps in Blending Customer Behavior and Customer Analytics for Better Insights

Marketing, SEO BLOG /

Image courtesy of ExasolAG Customer analytics come from a variety of sources: Google Analytics – which becomes more robust every year Primary research Internal sales databases Login databases Customer service Potentially other sources specific to a particular company Harvesting this data and successfully utilizing it relies on doing 4 things really well: Understanding concepts of

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