Insights

Digital marketing strategy – Smart Insights Digital Marketing Advice

Digital marketing strategy, Marketing Strategy, SEO BLOG /

Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices […]

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LinkedIn Adds New Tool to Provide Insights on Who’s Visiting Your Website

SEO BLOG /

Continuing to expand on the use cases for their unique professional data set, LinkedIn’s releasing a new tool called ‘Website Demograhics’, which will provide a range of insights into who’s visiting your website, based on their listed LinkedIn data. The system works in a similar way to other web-tracking processes like Facebook’s Pixel and Google

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Snapchat or Instagram Stories? – Smart Insights Digital Marketing Advice

SEO BLOG, Social media marketing /

Which platform is most suitable for your business? One of the most popular debates around social media in recent months has been between Snapchat or Instagram stories? Since the launch of Instagram Stories in 2016, Snapchat and Instagram have been neck in neck attempting to release the best features and gain the most users. This

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What’s Happening in the World of Paid Social? 2017 Insights and Predictions

SEO BLOG, social, Social Media, Upcoming Webinars, Webinars /

July 24, 2017 Did you know that 72% of marketers are only spending 15% of their budget on social? Well, that number is predicted to change as many plan to ramp up their paid social budget in the coming year. If you’re hesitant to increase your social budget in 2018, you may want to think

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New Platform Automates Social Media Ads, Study Provides YouTube Insights

SEO BLOG, Small Business News /

How would you like to save some time but still get what you need from social media? There’s a new tool that can help you automate ads on both Facebook and Instagram. And if you’re thinking about using YouTube as part of your content strategy, a recent study can help you learn about what types

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Powering the Shopper Experience via Behavioral Insights

Analytics, behavioral analytics, Big Data, Data Insights, ecommerce, Marketing, SEO BLOG, shopping experience /

“The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be gained by analyzing user behavior, folks. In the fast-moving world of eCommerce,

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LinkedIn Re-Adds Quick Profile Insights to Desktop News Feed

SEO BLOG / / 3 Comments

After their recent desktop re-design, many LinkedIn users were dismayed at the removal of several features. The re-design was more aligned to the mobile version of the app, which makes sense given the majority of LinkedIn’s traffic comes via mobile, but in that, several desktop functionalities got shuffled out, and LinkedIn has since been working to

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Google local messaging & booking, business insights & crawl spikes

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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AMP for Advanced SEOs: SMX Advanced insights

All Things SEO Column, Channel: SEO, Google, Google: Accelerated Mobile Pages / AMP, Mobile Marketing, SEO - Search Engine Optimization, SEO BLOG, SEO: Mobile Search, SEO: Site Speed /

At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great information that they provided on the topic. AMP’s expanding ad coverage Ranna Zhou, Google

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