Staying active on social media is absolutely necessary if you want your business to be successful. This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce sites. Even if you’re not selling a tangible product and just run a blog or something similar, you need to have a social […]
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Minakel2003 / Pixabay Over the past few months, the social media landscape has distilled into a few major players. Instagram, the popular photo-sharing application, has quickly become a foundational component of this budding ecosystem. With nearly 800 million active users, the platform is best known as a means for everyday consumers to connect with friends,
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Instagram’s currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users). But with increased attention comes equivalent interest from brands, which means that while
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If you recently noticed that something about your Instagram account feels a bit different, don’t be alarmed. Apparently, the picture-dense social media platform has just introduced a new feature on your feed but did not bother to make any announcements about it until later. Actually, the new feature, which is called “Recommended” for you, was
Every month, more than 5,000 Americans search Google to find out how to become Instagram famous. It’s a legit career now – I’m not bashing, either, I think it’s great that consumers love these channels so much that people are building entire careers on them. It may not be the most stable option out there,
We already talked about generating web traffic with Facebook, Twitter and Pinterest. This month we’ll discuss a different beast: Instagram Instagram is one of those platforms where generating traffic is not only more different (there are no clickable links in updates) but also matters most (users are less likely to click). You can nonetheless build
Should B2B brands be using Instagram Stories? The short answer is… yes! Contrary to what some B2B companies may believe, Instagram Stories (IS) isn’t just a new feature of an already-trendy app for millennials. Beyond helping fashion and lifestyle brands amass huge followings, it can be an excellent, lead-generating channel for B2B companies. Instagram itself
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The number of users keep climbing for Instagram Stories. The network’s feature hit 250 million daily active users in June 2017 and doesn’t look like it’ll be slowing down anytime soon. In March 2017, Instagram released advertising in Stories as a global feature, offering brands yet another paid opportunity to reach more people. And in
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Although some big brands use Instagram Stories, it remains somewhat of a mystery to many small business marketers. How can the Stories feature be used, and is it effective? And, starting with the basics, what are Instagram Stories? “Instagram Stories is a collection of 15-second photos or videos that stay viewable for just 24 hours,” according
December 21st, 2017 Here’s the deal: If you’re like me, you are mere hours from a much-needed week of freedom. Right now, all you want is too much food, too much wine, and far too many naps (if there is such a thing). With that in mind, I wrote a list of sheer entertainment, just
