With Instagram’s latest update, users can now follow hashtags, along with fellow users and brands they love. It’s always been important to have an Instagram strategy, and within that strategy, a hashtag approach. But this development, and many of Instagram’s other recent feature roll-outs, requires a shift from approach to dedicated strategy. Here are some […]
How to Improve Your Instagram Hashtag Strategy Read More »
Updates to inform your social media marketing strategy Welcome to our weekly summary of what’s happened in social media this week. This week we look at Instagrams follow hashtag feature, Snapchats new look and why Facebook opened up AR platform to all developers. Instagram hashtags just got interesting Instagram now allows you to follow a hashtag, the
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Dude, I love shopping. And yes, I did just start this blog with “dude” because I want you to know that ALTHOUGH I am a woman and that sure, women are statistically more likely to shop than men, I am also a bro and my last online purchase was a giant bag of cocoa-dusted almonds,
Shop ‘Til You’re Trending: Shopping Through Instagram Read More »
December 14th, 2017 In April, the Federal Trade Council (FTC) gave influencers and marketers a big slap on the wrist by way of more than 90 cease and desists. Apparently, after protecting consumers from deceptive business practices for over 100 years, the FTC didn’t like these modern social media celebrities and their failure to disclose
Why Are Instagram Influencers Reluctant to Disclose Endorsements? Read More »
An Instagram model selling her virginity for 500 bitcoins is fake news? There is no truth to a report that a model on Instagram was selling off her virginity for 500 bitcoins. Where did this fake news originate? Huzlers.com posted the fake news article reporting that an Instagram model agreed to sell her virginity for
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Instagram has announced that users will now be able to follow specific hashtags on the platform, in addition to profiles, with posts using those tags appearing in your main feed. As explained by Instagram: “Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap
Instagram Announces New Option for Users to Follow Specific Hashtags Read More »
Which of your Instagram posts got the most comments in the past 30 days? What’s your most commonly-used hashtag? If you’re struggling to answer these questions, you’re probably not using an Instagram dashboard. When you think of analyzing your Instagram performance, you probably envision ugly spreadsheets and digging through mountains of data. But it doesn’t
How to Build the Perfect Instagram Dashboard Read More »
There are so many successful accounts on Instagram – but what can we attribute to their success? Over the past 7 years I’ve worked with many different businesses (including my own personal brand) to grow Instagram followings and increase engagement. This week we’ll take a look at what you can learn from the best Instagram
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ElisaRiva / Pixabay Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. Another study by Klear showed that 45% of the brands are now using Instagram Stories at least once per week.
6 Clever Ways Brands are Hacking Instagram Stories Read More »
I’ve written quite a bit about the Instagram tools and tactics that can help businesses improve their posting strategy and grow their audience, from recommended apps to download, tips for growing engagement, to how to build a personal aesthetic on Instagram, and tips for small businesses to connect with customers. But i often get asked
Everything You Need To Take Your Instagram To The Next Level Read More »
