Is your brand eager to get into Instagram advertising? If you’re apart of the more than 1 million advertisers already using Instagram, are you spending too much on campaigns? Or do you have the most efficient targeting possible? Just about every marketer on social will have something to say. Whether it’s been “a success,” “it’s […]
How to Conquer Instagram Advertising Without Going Broke Read More »
For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to click. This time the Facebook-owned photo-and-video app is tweaking ads’ call-to-action bars to better blend in while still standing out. Last year, Instagram made its ads’ clickable element more obvious in
Instagram redesigns call-to-action bar to dynamically mirror ads Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Instagram redesigns call-to-action bar, mobile-specific fraud & more Read More »
Live streaming has grown significantly in recent years, and Facebook Live and Instagram Live have quickly risen to the top. We’re all visual creatures, but people especially love social live video. Native Facebook videos (meaning ones filmed and streamed via the platform) enjoy nearly double the engagement of video shared from YouTube and Instagram, and
17 Brands Effectively Using Instagram Live & Facebook Live Read More »
Want to attract an audience and following that actually cares about and interacts with the content that you post? You should really be on Instagram. According to a TrackMaven report, engagement rates on the image-focused social network are considerably higher than both Twitter and Facebook. If you’ve been focusing more of your efforts elsewhere, it
5 Instagram Features You May Have Missed Read More »
By now you’re probably well aware that Instagress, an easy-to-use and affordable website that allowed would-be Instagram influencers to use bots to rack up followers, has folded. Instagress didn’t make fake accounts, but it created bots that automatically commented on and liked other people’s Instagram photos, artificially increasing engagement and making accounts appear more popular. In a tweet, Instagress said
Why Instagress Shut Down But You Can Still Grow A Massive Instagram Following Read More »
So you hear that influencer marketing is a must but you don’t have $50,000 to pay a celebrity to post on Instagram. Lucky for you, there are many options out there for a company to integrate Instagram influencer marketing without blowing your entire year’s budget. In this article, you’ll learn: Why Instagram influencer marketing is
Instagram Influencer Marketing on a Smart Budget Read More »
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix. The report was based on data from sponsored Instagram influencer campaigns run by 16 recognized brands, such as Nordstrom and Gillette. The researchers defined micro-influencers as Instagram users with between 10,000 and 100,000 followers and macro-influencers as
Effective Instagram Influencers: Micro- vs. Macro-Influencers Read More »
October 9th, 2017 Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development. With more than 600 million users, it’s a gold mine for connecting with your current and potential customers. Over half of millennials are active users
7 B2B Brands Using Instagram the Way You’re Supposed To Read More »
Instagram has a released a new feature which rivals a Twitter feature that I love: Instagram Poll Stickers. Now you can add a question, with two answer options, to your Instagram Story image or video. Your followers simply tap on the answer they’d like to choose. In this post we’ll go over how Instagram Poll
6 Instagram Poll Sticker Ideas for Your Brand or Business | Social Media Today Read More »
