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Facebook Releases New Report on Video Consumption Behaviors on Facebook and Instagram

If you haven’t already heard, video content is an important consideration for all brands on social. Video is currently the most engaging form of digital content, in general terms, and predictions are that consumer appetite for video will only increase – according to Cisco, 75% of the world’s mobile data traffic will be video by […]

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Amazon’s new Spark social feed wants to be ‘Instagram for products’

Amazon has introduced Amazon Spark, a very Instagram-like social shopping feed. Not all of the images and posts are tied to products but most are — and can be purchased on Amazon. It resides within the Amazon app and there are many ways ways to describe it: a social network for shopping, a “shoppable feed,” a

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A Definitive Guide to Targeting Micro-Influencers on Instagram

You’ve learned all about micro-influencers, and how they can help you engage your target audience. You’ve also decided that Instagram is the best platform for launching your campaign because it’s where your target audience is. Now you want to launch an Instagram influencer marketing campaign with micro-influencers, but you’re not sure where to start. Before

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Social Media Optimization: When to Use Facebook vs. Pinterest vs. Instagram

There are many social networks available today that provide a platform for connecting with your customer base and target audience. Big enterprises have the advantage of large marketing teams, which means they can be on as many platforms as makes sense. A different team member (or even team) can focus on creating content for each

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New Snapchat features, Instagram replies and some much needed LinkedIn updates

Everything you need to know about what has happened in social media this week Spotlight Story: New LinkedIn Features LinkedIn has been working on making their platform more user-friendly and looking to keep up with other popular social media networks by introducing some exciting new features: You will now be able to find out when you first

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