As of April, Instagram has reached 700 million monthly active users (200 million of which are daily active ones) – that’s a lot of consumer potential! Instagram is an essential tool for small business owners, as 75 percent of users will take action if a post inspires them and 70 percent of users follow at […]
7 Ways You Can Increase Instagram Engagement for Your Small Business Read More »
A feature that marketers have long been waiting for on Instagram is finally rolling out to the public. Spotted within the “Audiences” tab in Facebook’s Business Manager, three new retargeting options for Instagram now appear under the Engagement objective when creating a Custom Audience: Video, Lead form, and Instagram business profile. Video allows you
Facebook Adds Instagram Retargeting Options to Custom Audience Read More »
You can’t go anywhere today without seeing someone taking a picture of their plate, leaning into different positions to get the perfect angle of their shrimp scampi or colorful sushi roll before digging in. Maybe you’re guilty of it–I know I am. It seems like everyone has this secret desire to become an Instagram food
You Don’t Have Time To Instagram? This Full-Time Mom Became A Foodie With 2M Followers Read More »
Instagram takeovers are a great and mutually beneficial way for brands and influencers to work together. To make the most of an influencer’s huge audience base, many brands are collaborating with them and allowing them to take over their Instagram accounts for a brief period of time to showcase their personality and signature style while
Every week – almost every other other day at the moment – Snapchat or Instagram brings out a new feature which adds a little more to their case for marketing attention. Of course, that’s not always the aim – Snapchat has repeatedly stated that it’s focus is on helping users maintain relationships with friends over marketing or
Snapchat or Instagram Stories: Which is Better for Your Business? Read More »
Examples of the best brand Instagram accounts and what we can learn from them It’s clear that Instagram isn’t just a social network for posting cool views with filters or the odd selfie anymore. Instagram now has a whopping 700 million monthly active users and has evolved into a platform that can visually represent a brand. There are
Instagram continues to mount pressure on Snapchat by adding to the tools and options available within Stories, including features which go beyond what’s available within Snap Inc.’s original Stories offering. Their latest update is the ability to reply to Stories content with a photo or video. As explained by Instagram: “From selfies to Boomerangs, now you can
Instagram Adds Video Replies to Stories, Increases Pressure on Snapchat Read More »
The Instagram tactics of the top US companies The Fortune 500 is, put simply, a list of the 500 most valuable US companies based on revenue. These are all enormous businesses, with trillions in combined revenue. It’s a mix of all different kinds of businesses, so some will be digital leaders whilst others may be laggards. TrackMaven
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For those of us looking to bolster legitimate business, Instagram is now a monster of a social platform. The advent of business profiles, insights, advanced metrics, bulk schedulers—these, combined with the platform’s original, unique value proposition (highly visual, immediate and widescale brand exposure) make Instagram a powerful asset for small and local businesses. There’s perhaps
7 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse Read More »
In a bid to stay ahead of the competition, Instagram has been adding a lot of new features recently. For the layperson, there’s not much that’s new, but for the marketer, these are the most recent exciting features: Story Ads, which helps you increase your reach Location Stories, which helps you build brand awareness when
Instagram Adds New “Favorites” Feature for Marketers Read More »
