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Expert Shares Instagram Stories How to Tips for Small Business Marketing

Most of Generation Z spends over three hours viewing online video daily, with an emphasis on mobile devices. They also only watch one or two movies per quarter, according to a National Association of Broadcasters panel in April. These lopsided numbers sound all too familiar when you listen to enough media industry panels. Mobile and

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Marketing Day: Facebook’s ad spend at a standstill, Google class action, new Instagram feature & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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B2B Marketing on Social Media: Don’t Forget About Instagram

B2B Marketing on Social Media: Don’t Forget About Instagram B2B marketing is often done on LinkedIn, and for good reason: businesses can connect directly to the right influencers. But, LinkedIn should not be your only social platform of choice. You can’t discount Instagram. Instagram is great for storytelling, and having a visual presence leads to

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