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Marketing Day: Instagram expands ads, Amazon Prime Day, Google Marketing Live & more

Channel: CMO Zone, Marketing Day /

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]

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Apply These 10 Insider Tips for Using Instagram Stories to Make Sales

Instagram, Social Media /

Instagram is currently rolling out a new feature within Instagram Stories that lets businesses tag products so that customers can shop directly within the app. Susan Buckner Rose, Director of Product Marketing, Instagram Business Platform said in an email to Small Business Trends, “The Shopping in Stories feature allows people to shop products directly from

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How to Use Live Video (Facebook & Instagram) to Grow Your Business

audience, brand awareness, business growth, event coverage, Facebook, facebook live, FAQ, Influencer marketing, Instagram, Instagram Live, live broadcast, live Q&A, Live Video, new product, product review, Video Marketing /

Currently, there are a total of 2.6 billion social network users around the globe. Businesses need to stay ahead of their competitors and gain consumers’ attention, which is why you need to build your presence on social media platforms to reach a wider audience. Source As of 2017, Facebook and Instagram have 2.2 billion and 800 million monthly

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Ephemeral content on Instagram Case Study

Ephemeral content strategy, Instagram marketing, instagram stories /

Ephemeral content is not just a buzzworthy trend but also an actionable marketing tool that helps to reach your potential audience in a genuine way. In this article, I discuss 7 proven reasons why ephemeral content is important for your business and how to do it. As a short-lived content, ephemeral content gains many users

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Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications

Channel: Martech: Social, Facebook, Facebook: Business Issues, Facebook: Instagram, Facebook: Marketing, Facebook: News Feed, Social media marketing /

Facebook CEO Mark Zuckerberg is making good on his assurance that he wants to be part of the time well spent movement, but instead of starting with Facebook, the company is bringing its first official time-well-spent feature to Instagram, a Facebook-owned app. Starting today, Instagram users will see a “You’re all caught up” message to

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