Instagram

Do-it-yourself Instagram Guide for Lifestyle Brands

Instagram is a critical social network for fashion and lifestyle merchants, for two reasons. First is brand representation. Branding is how consumers perceive a company. Instagram is mainly visual — images and videos. Plus it offers text capability and hashtags for categorizing. Instagram’s tools, in other words, can showcase a business and enhance its branding.

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How the Instagram Feed Works: Inside the Instagram Algorithm

How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under

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The Secrets of the Instagram Algorithm – Revealed!

In an effort to improve transparency, Instagram has broken down the algorithm it uses to organize content in users’ feeds. The detailed announcement arrived in the wake of privacy scandals surrounding Facebook, the parent company of the photo-sharing platform. In April, Facebook co-founder and chief executive Mark Zuckerberg appeared in Congress to field questions regarding

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Instagram Just Added an eCommerce Feature to Stories

Instagram is allowing users to buy what they see on Stories without having to leave the app. The photo and video sharing platform recently announced that stickers with the shopping bag icon are headed to Instagram Stories. Tapping on the shoppable tags that caught your eye in a Story will reveal more details about the

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SocialDrift Review – Organic Growth For Instagram

SocialDrift Review – Organic Growth For Instagram There is a glut of services out there that make lofty promises about expanding your Instagram presence and growing your following. Sometimes it’s hard to tell what’s a scam and what’s genuine. Having recently read an intriguing SocialDrift review, I decided to try it out and see what

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Instagram Rolls Out ‘@Mention Sharing’, a New Way Share Stories Content

Instagram has rolled out a new way for users to share Stories content, with the option to immediately re-share posts in which they’ve been tagged. As explained by Instagram: “When someone mentions you in their story, you receive a notification in your Direct message thread with that person – now, you’ll see an option to

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3 Steps to Effectively Use Instagram Marketing to Generate Sales

You know that Instagram is a great social network for some people. For example, it’s great for artists, models, and anyone who wants to make sure the entire world knows how cute their cat is. But is it a worthwhile network for businesses looking to generate new sales and customers? In a word, absolutely. If,

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