Instagram

Instagram Looks to Add In-Stream Payment Options for On Platform Shopping

As Instagram moves closer to becoming the next billion-user platform, it’s also expanding its use-case potential, consistently adding in new features and tools designed to capitalize on audience behaviors. And the next frontier for Instagram is likely eCommerce – the platform has already been working on its ‘Shopping Tags’ for posts, and is slowly rolling

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7 Tips for Growing Your Following on Instagram With Hashtags

With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete against louder, bigger brands and deliver content to your target audience? The answer:  use

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Instagram Influencer Engagement: Branded and Non-Branded Posts

Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck. The report was based on data from 35,000 Instagram posts published in 2017 by 6,500 influencers in seven B2C verticals (alcohol, beauty, CPG, food and beverage, QSR

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