Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because […]
Why & How to Switch to an Instagram Business Profile Read More »
Brief: Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released today by influencer marketing platform Activate and shared with Mobile Marketer. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89%
Study: 92% of marketers plan to ramp up Instagram influencer efforts Read More »
Suppose I told you I have proof that hashtags don’t increase Instagram engagement? That I have data that actually shows the opposite – that they may cause harm? Well I do have this data, and I think you’re going to want to see it. You may be tempted to stop reading right now. Of course
While blog posts were once a prime domain for influencer marketing efforts, brands are increasingly targeting specific platforms—and Instagram has emerged as the clear choice, according to “Major Insights From Micro-Influencers,” a survey of 400 micro-influencers conducted by Atlanta-based Everywhere Agency. About 80% of the micro-influencers surveyed reported an increase in platform-specific campaigns and the
Instagram Is the Most Active Influencer Channel…and Snapchat Doesn’t Even Come Close Read More »
Last year, my friend checked her Instagram engagement numbers and noticed something unusual. They tanked. “I used to get lots of likes and comments, but now it has totally dropped off,” she told me. I asked her what she was doing differently. And that was the issue. Instagram has changed a lot since it first
6 Instagram Marketing Trends To Be Aware Of In 2018 Read More »
Instagram has become one of the most important social networks around. Models have launched careers, and companies have built huge customer bases thanks to the image social network. Can you do the same? Of course you can, and we’ve got the perfect case study to prove it. Nathan Chan launched Foundr Magazine in 2013 as
5 Proven Tactics to Attract More Instagram Followers Read More »
Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts? To find out, Unmetric examined the Instagram posts and engagement levels (likes and comments on posts) of 100 US-focused brands in a range of industries. The data was collected between November
Social Media – Instagram Engagement by Day of the Week : MarketingProfs Article Read More »
Wanna’ get an inside look at design and creative on Instagram? This week, the platform has launched a new profile called @design which will showcase the work of Instagram’s design team, as well as that of emerging artists: As explained by Instagram: “On @design, we’ll go behind the scenes with emerging designers and creators at
Instagram Adds New Profile to Showcase Design and Creativity on the Platform Read More »
Among social networks, Instagram continues to set itself apart. With over 800 million monthly active users at the end of 2017, Instagram is on pace to reach a billion in 2018, more than double that of Twitter, WhatsApp, and Facebook Messenger. For ecommerce merchants, Instagram is a place to share inspiring product images and engage
Posted by zeehj Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway? I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our
