After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to ad impressions for both Facebook and Instagram’s desktop and mobile web sites, and mobile apps. “We recognized the […]
Facebook & Instagram ads granted accreditation by the Media Rating Council Read More »
Last year, digital advertising saw the rise and fall of many players and trends – some that stuck and some that quickly fell to the wayside. One 2017 trend that’s here to stay is the growth of video advertising. SocialCode saw online ad spend surpass TV ad spend for the first time in history last
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The various Instagram ad sizes and specs are daunting to the majority of us. Updates, new feature releases and much more make this a task not suitable for the faint of heart. Some of us have our in-house documents floating around with the appropriate Instagram ad sizes–but who updates it and keeps track of the
Complete List of Instagram Ad Sizes & Specs for 2018 Read More »
Instagram is taking steps to help improve their users’ mental health with the creation of its new Wellbeing Team. Millions of people around the world use Instagram to visually share and document their lives. However, the unrealistic portrayal of how other people live has been proven to negatively affect how some users view their own
Instagram Wants to Improve Your Mental Health, Creates New Wellbeing Team Read More »
Having problems with your favorite Instagram tracking app? That could be because over the weekend Instagram changed its API rate limits – which, in layman’s terms, means that they’ve scaled back the amount of data developers can access at once. That means apps which show you if people have followed you back, which hashtags are
Instagram Changes API Limits, Crippling Some Third Party Analytics Apps Read More »
Zoho Social now lets you post directly on Instagram. This is Zoho’s lat step to try to save small business owners all the time of toggling back and forth between all their various social media channels. Zoho Social has already added this capability for Twitter, Facebook, Google+ and LinkedIn. Publishing to Instagram Using Zoho Social On the
Facebook has quietly added in a couple of new options for Facebook and Instagram Stories which offer some additional functionality, and new considerations for the tools. First off, on Facebook Stories – Facebook’s added in new sticker options which enable you to add in weather and location, but also to tag friends using the ‘Name’
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Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
We’ve all done it. No one is blaming you. But you skip through Instagram Stories at lightning speeds. So why do you think your customers are stopping to listen to you? Well they might not be stopping–at all. In fact, unofficial data from your teenager’s opinions just discovered they skip all your Instagram Stories ads
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Instagram has more than 400 million users that share 80 million posts daily, making it a pretty compelling platform for advertisers – particularly as other platforms struggle with concerns over data and privacy. Instagram itself boasts a highly engaged audience and says its ads help drive awareness. The platform offers multiple options, including photo ads
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