Instagram

7 Crazy Successful Instagram Business Accounts You Need to Follow Right Now

Like a lot of other social networks, Instagram was initially dismissed as an online playground for kids with little value for marketing or advertising. (Remember when people said the same thing about Facebook?) That perception didn’t last long. Today, Instagram is an online marketing powerhouse. The platform now has more than 800 million monthly active users and […]

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A Comprehensive Guide to Instagram Influencer Marketing

January 17th, 2018 If you use Instagram, you’ve probably seen influential users promoting brands and products. You might be wondering how your brand or business can work with influencers on Instagram too. This guide will provide you with an in-depth look at what you should do to run a successful Instagram influencer marketing campaign. Why

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Salesforce Commerce Cloud integrates with Instagram, adds other enhancements

At the NRF (National Retail Federation) Show in New York City, Salesforce has announced several new features for its Commerce Cloud e-commerce platform. Instagram is now, for the first time, integrated with Commerce Cloud. This lets retailers create shoppable posts directly in Commerce Cloud — where they are already managing their commerce sites — and

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25 Instagram Apps to Produce Killer Content in 2018

Nothing stays the same on Instagram for long. Especially for marketers. The platform grew by a staggering 200 million users in 2017 alone. This growth combined with the company’s decision to go all-in on Instagram Stories signals the platform’s status as the prime place to promote visual content. But with increased competition comes the challenge

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5 Tried and Tested Ways For B2B Companies To Stand Out On Instagram

Instagram is a dream for businesses that have visual evidence of their product or service in action. Users can passively scroll through pictures and double tap to show their appreciation. It’s very simple to show off visually. For B2B businesses that provide more intangible services, it’s a little more challenging. These businesses rely on relationships,

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The Secret to Leveraging Purchase Intent Through Instagram

January 8th, 2018 Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands. The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping,

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Facebook Is Testing the Ability to Cross-Post Instagram Stories to WhatsApp Status

Snapchat may have created the Stories format, but Facebook is taking ownership of it. After seeing success with Instagram Stories, and rolling out Stories variants to Facebook, Messenger and WhatsApp, The Social Network is now working on re-focusing its Stories tools, which could provide significant benefits for brands. Their latest effort on this front is

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Chatbots, AI, Instagram & Net Neutrality

Home Digital Marketing This Week in Digital Marketing: Chatbots, AI, Chrome, Instagram & Net Neutrality [Roundup] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! From the mouth of a digital marketing agency to the ears of marketers, entrepreneurs, and business

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The most engaged with beauty brands on Instagram

Chart of the day: Female Instagrammers are about 30% more likely to be interested in beauty products Instagram has increasingly become one of the key platforms for interactions and engagement. Due to its visual nature, Instagram has become a popular platform for the beauty industry. These beauty brands are now using micro-influencers to expand their organic

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