Intelligence

Artificial Intelligence vs. Human Creativity in Marketing

SEO BLOG /

Every industry will be dramatically disrupted by artificial intelligence (AI) applications in the very near future—if they haven’t already been. By 2020, businesses that use AI to uncover new insights will take $1.2 trillion each year from competitors that don’t, according to Forrester. For digital marketers, AI brings many advantages, including help in understanding data […]

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Revealed: how Monsanto’s ‘intelligence center’ targeted journalists and activists | Business

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Monsanto operated a “fusion center” to monitor and discredit journalists and activists, and targeted a reporter who wrote a critical book on the company, documents reveal. The agrochemical corporation also investigated the singer Neil Young and wrote an internal memo on his social media activity and music. The records reviewed by the Guardian show Monsanto

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SMX replay: Visualizing Auction Insights data for competitive intelligence

SEO BLOG /

Understanding the metrics in Google’s Auction Insights and visualizing the data can give a clearer view of your account’s performance. James Hebdon, co-founder and CTO of Paid Search Magic, shared techniques for using Google Sheets and Scripts to transform Google Ads’ Auction Insights data into a clearer and more compelling report to your boss or

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Adthena Launches its Search Intelligence Index to Help Drive Strategic Decision Making for CMOs

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AUSTIN, Texas–(BUSINESS WIRE)–Adthena, the leader in AI-powered search intelligence, today announced the availability of its Search Intelligence Index – the industry’s first global measure of search engine marketing (SEM) success for chief marketing officers (CMOs). Built around Adthena’s patented Whole Market View technology, which delivers the most comprehensive view of a company’s entire search landscape,

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Artificial Intelligence in Retail Market Is Booming Worldwide at a CAGR of 51.2% 2019 to 2025 – Market Research Headlines

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The report provides a unique tool for evaluating the Market, highlighting opportunities, and supporting strategic and tactical decision-making. This report recognizes that in this rapidly-evolving and competitive environment, up-to-date marketing information is essential to monitor performance and make critical decisions for growth and profitability. It provides information on trends and developments, and focuses on markets

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5 Reasons Why Your CMO Needs Artificial Intelligence Now

AI, Artificial Intelligence, Cal Al-Dhubaib, Carl Schmidt, Christopher S. Penn, Cleveland Museum of Art, CMO Survey, Elle Woulfe, Eric Colson, Global Datasphere, IDC Research, Jessica Miller, Katie Robberts, Marketing, marketing AI, Pandata, Sara Hocking /

Do you know why your CMO needs artificial intelligence NOW? Because:CMOs must show measurable financial results for the budget they invested!  Wonder how AI relates to financial results? I’m not surprised since the answer may not be obvious. With an ever-increasing number of smart devices, apps and methods, consumers have more and more ways to

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How Artificial Intelligence and Machine Learning are Shaping the Evolution of Digital Customer Experiences

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AI and ML technologies are shaping the evolution of content management systems (CMS) with innovations in data analysis for more informed content decision-making, personalization for increased audience engagement, and enhanced functionality for simplifying the creation, management and distribution of digital assets, writes, Jeremy Thompson, CTO, Solodev. From healthcare to astronomy, artificial intelligence (AI) and machine

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3 Ways You Can Use Artificial Intelligence to Grow Your Business Right Now

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Utilizing AI in your business marketing is more cost-effective and simpler to implement than you think. July 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Finding a logical starting point for bringing artificial intelligence integration into your marketing strategy is intimidating, no matter what your budget looks like. However, for

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5 Ways Artificial Intelligence Improves Email Marketing

Email Marketing, Marketing & Advertising /

A recent study concluded that online marketers viewed artificial intelligence as “the next big thing.” But AI is not new for email service providers. Email platforms have long recognized that AI can optimize opens and clicks while saving time and money. In this post, I’ll address five ways that AI can improve your email program.

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Programming the Ethics of Artificial Intelligence [Infographic]

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By 2050, driverless cars and mobility as a service will grow into a $7 trillion worldwide. So if the millions of people making decisions on the road, how will A.I. handle that? Driverless cars have many benefits and from 2035 to 2045 consumers will regain up to 250 million hours of free time that was

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