Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave. From AI-enabled chatbots that offer specific recommendations based on past […]
SEO firm Conductor has introduced Actions, which is designed to democratize and disseminate search data to people throughout a marketing organization. Actions will send the data to Asana and, in Q1 2019, Jira and Trello. Freeing search data from its silo. The idea is to give non-SEOs in the organization access to search data as a
Conductor Actions turns search, SEO data into ‘voice of the customer’ intelligence Read More »
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans
Human vs machine intelligence: how to win when ‘duplicate’ content is unique Read More »
As technology is flourishing in the current era, we have noticed a major shift in the marketers and customers’ relations and interactions. This shift in digital space is virtually influencing everything we do. Hanging amid the conventions, prevailing approaches and unpredictable future, one question that keeps on hammering the Digital Marketing Minds is – Will
Is Artificial Intelligence Sculpting the Future of Content Marketing? Read More »
The energy industry has been dominated by handful of big companies for a long time now who’ve long been dominant in their markets. Small, new players need more than great ideas to compete in the space. They need to offer better, faster, and more personalized service as their key differentiator. For New York-based Atlantic Energy, that meant finding
Business Intelligence Benefits Help Energy Company Take on Giants — and Win Read More »
Sales, Marketing and Operations are most active early adopters of IoT today. Early adopters most often initiate pilots to drive revenue and gain operational efficiencies faster than anticipated. 32% of enterprises are investing in IoT, and 48% are planning to in 2019. IoT early adopters lead their industries in advanced and predictive analytics adoption. These
Gone are the times when nearly everything was done manually, and now we are living in a time in which a lot of work is taken over by software, machines, and various automatic procedures. In this aspect, artificial intelligence (AI) has a prominent place in all the progress made today. AI is the science of
The Impact of Artificial Intelligence on Content Marketing Read More »
In the field of business intelligence, and specifically, the BI extracted from search performance, averages are ubiquitous. Cost-per-click, cost-per-acquisition, and average position are metrics that should immediately come to mind, but others such as average order value lay in the weeds as well. There’s nothing inherently wrong with a simple average, but in many cases
Bing histograms reveal better business intelligence metrics with data distribution Read More »
Have you ever had a question regarding your Google Analytics data, but you have no idea where to dig in to find your answer? The Google Analytics Intelligence feature allows you to easily ask questions about your data in plain English. Answers to your questions are fast, understandable, and provide opportunities to dig in further through linked
Google Analytics Intelligence: Ask Questions About Your Data Read More »
With Artificial Intelligence (AI) already revolutionizing various aspects of our lives, there is no doubt that its progress will not be slowing down in 2019. From home appliances to children’s toys, AI has successfully made its way in our day to day lives. On the other hand, the advancement of AI in redefining the process
5 Ways Artificial Intelligence Will Transform B2B Marketing in 2019 Read More »
