One of the more powerful subsets of Artificial Intelligence (AI) being used these days in SEO is machine learning, which deals specifically with the training of algorithms, or understanding how and why algorithms work. But machine learning is only as good as the data it is operating on. Part of what makes a great use […]
By Alston Ghafourifar and Michael Evans With a technology as impactful as machine learning (ML), it can be difficult to avoid hyperbole. Sure, billions of dollars in investment are pouring into ML projects. Yes, machine learning is a centerpiece of digital transformation strategies. And, to be certain, machine learning is often what people are talking
For years, scientists and engineers have dreamed of creating computers with human-like sensory perception and decision-making capabilities. Though it remains a distant dream, various promising developments in the field of Artificial Intelligence (AI) have already started to alter human lives in many ways. Of course, this technology, like many others, has fallen prey to both
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The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Giles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence Read More »
Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It’s reported that
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Influencer marketing has existed in the advertising world for a while now and because the number of brands investing in influencer campaigns is increasing day by day, it has continued to not only evolve, but lead within the realm of marketing. In an interview with Fortune, the founder and CEO of Talent Resources, Mike Heller,
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Does your business have what it takes to make the customer-centric shift? To be a market leader, customer-centricity needs to be embedded within every facet of your organization. Modern companies need to truly understand what their customers and prospects expect, so they can deliver a customer experience that meets, and ultimately exceeds these expectations. The
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While Google was conspicuously absent from a Select Intelligence Committee hearing on Wednesday, a research group announced it had once again successfully set up a Google account posing as a Russian propaganda outlet. Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey (seated beside an empty seat for Google) testified about steps their companies are
What’s the next step for virtual agents? Customer engagement platform [24]7 thinks it’s recognizing when the customer is angry, so it can offer a few words of consolation — and then pass the conversation on to a human agent. The company is announcing this week that its AIVA virtual agent, released in the spring of
[24]7 launches ‘emotional intelligence’ for its virtual agent Read More »
Over the past decade, there has been an exponential rise in the integration of artificial intelligence in many areas of our daily lives. You encounter it every time Amazon recommends a product for you, or when Google predicts what you are looking for before you’re done typing it in the search box. AI is also likely
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