Chart of the Day: Task that are likely to be taken by AI Artificial Intelligence is quickly becoming something set to take jobs in many industries such as finance, automotive, engineering and even medicine. Only recently has it started to worry marketers from around the globe. There are many subsectors in which it has turned […]
Market Research Tasks Likely to Be Taken Over by Artificial Intelligence Read More »
If you love data reporting, raise your hand. I’m guessing the vast majority of you are not out there shouting “Me! Me!” right now. Synthesizing data, analyzing it, and compiling a report… most marketers (i.e., not data scientists) dread the prospect. Full disclosure: I am a bit of a reporting geek. I love it. But
Data Reporting: How to Extract and Present Marketing Intelligence Read More »
AI, in a marketing context, is a form of optimization (designed to optimize marketing tasks, tools, and communications). It’s on the verge of transforming our roles and is spurring a revolution to our entire industry Have you ever received a marketing communication from a brand that seemed as if it knew you almost too well
By Shruti Bhat, Senior Director of Cloud and Emerging Technologies, Oracle Companies intent on using artificial intelligence to evolve from merely data-driven reactors to truly adaptive enterprises need their chief marketing officers to step up to that urgent challenge. Broadly speaking, AI is an advanced software engine that ingests customer and other data to sense, analyze, reason,
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Chart of the Day: Brands and Agencies Struggle to Trust AI with Budget Allocation Business success demands a balanced approach when it comes to decision making – objective analysis and subjective experience. Artificial intelligence (AI) is one of the hottest tools to improve the scale and quality of our data analysis, but research from Albert
How much do marketers trust artificial intelligence? Read More »
Artificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home to Siri and search algorithms, AI allows consumers to access the information they want quickly and efficiently. It’s predicted that the world of AI is
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With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable, real-time insights from inbound phone conversations. Join our panel of experts this Thursday and learn
Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence Read More »
According to The Hill, AI and its sister technologies “will be the engine behind the fourth industrial revolution, which the World Economic Forum described as ‘unlike anything humankind has experienced before’.” Statista, the online statistics, market research and business intelligence portal, reveals the projected global m-commerce transaction value in terms of revenues amounted to 96.34
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Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents. One thing can be said for sure: it is a completely revolutionary
Artificial Intelligence: What’s Next and How to Prepare Read More »
Executive Management, Operations, and Sales are the three primary roles driving Business Intelligence (BI) adoption in 2018. Dashboards, reporting, end-user self-service, advanced visualization, and data warehousing are the top five most important technologies and initiatives strategic to BI in 2018. Small organizations with up to 100 employees have the highest rate of BI penetration or
Where Business Intelligence Is Delivering Value In 2018 Read More »
