Marketing is going through massive changes thanks to artificial intelligence – and that’s a good thing. Marketers are people who are in the profession because of a love of engaging with others, whether they are clients or the customers/consumers of the products and services they are passionate about helping to sell. That said, it may seem odd […]
7 Ways Artificial Intelligence Will Make You an Even Better Marketer Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
SearchCap: YouTube video ads, AI-driven call intelligence, link building & more Read More »
Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase no matter how they interact with you. With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent
How AI-driven call intelligence can close the online/offline data gap Read More »
June 18, 2018 Improving your paid search results is an ongoing challenge – CPCs are constantly rising, and finding new areas for optimization can be increasingly difficult. A critical, but often overlooked part of an SEM strategy is focusing on call conversions. Mobile search drives billions of calls to business each year, and calls convert
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The 2018 Digital Trends in Financial Services report is a barometer of the extent to which financial services and insurance (FSI) organisations are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The report is based on a sample of almost 700 senior industry leaders (manager level or above) who were among around 13,000 digital professionals taking part in the
Digital Intelligence Briefing: 2018 Digital Trends in Financial Services Read More »
The 2018 Digital Trends for Creative and Design Leaders report explores explores the priorities, opportunities and challenges ahead through the lens of creative and design professionals. For the first time our annual survey of digital professionals had specific questions for this cohort of respondents, to help us understand in more detail their opportunities and pain points. The research, conducted by
Digital Intelligence Briefing: 2018 Digital Trends for Creative and Design Leaders Read More »
The 2018 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organizations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2018, covering topics ranging from customer experience and mobile to data-driven marketing and artificial intelligence. The research, conducted
Digital Intelligence Briefing: 2018 Digital Trends in Retail Read More »
Getting a custom logo design doesn’t need to be a confusing or expensive process. When you take the more traditional route of hiring a freelance designer or a design firm, you may end up with a logo that isn’t quite right and you’re still stuck with footing the bill. But just as technology companies are
Designhill Logo Maker Leverages Artificial Intelligence Read More »
The 2018 Digital Trends in South Africa report, based on the eighth annual trends survey conducted by Econsultancy and Adobe, looks at the most significant trends that will impact South African companies in the short to medium term. The research is based on a sample of almost 230 digital professionals based in South Africa who were among around 13,000
Digital Intelligence Briefing: 2018 Digital Trends in South Africa Read More »
Ecommerce companies use multiple tools and services. A business could have an ecommerce platform, a marketing automation tool, an email service provider, a web analytics service, and more. Most platforms have their own dashboards, which measure different aspects of the business. Some dashboards can overlap. For example, an ecommerce platform and web analytics service could
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