Business people, not to mention the public on a global basis, are getting increasingly excited, as well as concerned, about the potential of artificial intelligence (A.I.)—so much so that China’s growing involvement in A.I., and the vast quantity of data that China is capable of generating on a daily basis, has many wondering if the […]
Market intelligence (MI) uncovers information you can use both to shape your marketing and product strategies and to rise above your competitors. Simply put, it’s vital to business (and marketing) success. Product intelligence, competitor intelligence, market understanding, and customer understanding are the cornerstones of MI. The raw data for that intelligence and understanding can exist
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Artificial intelligence, or AI for short, has become a real buzzword these last couple of years. No longer restricted to the fanciful realm of science fiction, artificial intelligence is being improved upon each day in very real ways. And this includes its increasingly advanced and widespread application in the context of content creation. Here are
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Makers of Modern Marketing: Bence Gazdag Welcome back to the Makers of Modern Marketing at Oracle! A new blog series dedicated to the drivers, architects, and risk-takers behind marketing at Oracle to give readers a peek into how they are applying our own products to drive innovation and build the future of digital marketing. This
From Direct Mail to Predictive Intelligence: Riding the Technology Wave Read More »
Like many people around the world, I made a couple of professional resolutions for the new year. I wanted to learn as much as I possibly could about artificial intelligence (AI) and blockchain technology. The year is a quarter of the way over and my quest to learn about AI is complete. So complete, in
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insspirito / Pixabay If you haven’t caught up on season one of HBO’s Westworld, it’s time to hunker down with a bowl of popcorn big enough for your binge-watching session and prepare yourself for a mental rollercoaster ride. Season two of this sci-fi/western thriller all about artificial intelligence (AI) and robotics airs this Sunday (April
Chaos Takes Control With Artificial Intelligence Read More »
By: Pierre Custeau Vice President Product Management, Eloqua, Oracle Marketing Cloud Successful sales professionals need access to actionable insights to identify the right stakeholders, engage in relevant conversations, and ultimately drive the sales cycle. Today’s reality is that sales professionals are required to spend valuable time and resources trying to work across a vast range
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Artificial Intelligence and consumer behaviour are a partnership that we are going to see much more of in the coming months and years ahead. That’s because our shopping behaviour is highly individual and complex. Getting to grips with it takes businesses a good deal of time, effort and money. Shutterstock Even though psychologists understand a
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Photo Credit: U.S. Marine Corps Lance Cpl. Cristian L. Ricardo British intelligence seizing a Clinton Foundation warehouse and $400 million in cash is fake news. There is no truth to a report that a warehouse rented by Bill and Hillary Clinton’s foundation was recently seized by British intelligence and discovered to hold $400 million in
Over the past few years, more people have turned to online shopping instead of brick-and-mortar stores because of convenience. In 2017, eCommerce businesses accounted for 9.1 percent of US retail sales during the fourth quarter, higher than the 8.2 percent share f the previous year. Amidst online sales growth and positive prospects of eCommerce, nearly
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