Intelligence

Everything You Need to Know About Influencer Marketing and Artificial Intelligence

SEO BLOG /

One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” One of its chapters focuses exclusively on influencer marketing and […]

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Competitive Intelligence 101: A Guide to Your Online Competitors

Guides, Online Marketing, SEO, SEO BLOG /

Who are your online competitors? Do you know? Are your sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. The problem is the “online” factor. With physical businesses it’s clear cut. If you sell medical supplies, other companies that

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Artificial Intelligence: Using AI to Scale Business

General Management, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dale Beaumont was sitting on an airplane thinking about how to scale his business-coaching business: Although he was making an impact on thousands of entrepreneurs, he knew there were many, many more he could never reach through one-on-one coaching or even

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Digital Intelligence Briefing: 2018 Digital Trends in IT

SEO BLOG /

The 2018 Digital Trends in IT report, based on the eighth annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals, looking at both internal business factors and external technological and consumer trends. The research is based on a sample of almost 400 senior IT leaders (manager level or above)

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10 Ways That Artificial Intelligence Helps Merchants

Marketing, SEO BLOG /

The term “artificial intelligence” refers to software that learns from experience. It mimics the human mind in that it changes responses based on data. Self-driving cars and voice-enabled devices, such as Alexa, rely on artificial intelligence. Retail businesses can also benefit. In this post, I’ll list 10 use cases of how artificial intelligence helps merchants.

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Rihanna Shamed Snapchat Into an Apology. Here’s Why Tech Companies Will Never Have Emotional Intelligence

SEO BLOG, Technology /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Every time a tech company does something patently ignorant or offensive, it’s rarely worth asking the question: “What were they thinking?” Almost always, the answer is: “They weren’t.” And they certainly weren’t feeling. An example is an ad

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Advancing Your PPC Strategy with Competitive Intelligence

Competitive Analysis, SEO BLOG, Upcoming Webinars, Webinars /

March 5, 2018 An essential part of a killer marketing strategy is knowing what your competitors are doing and protecting your brand. While you can spend your precious budget on paid tools to help you out, there are a ton of ways you can leverage free tools to still keep an eye on your competition.

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Could Artificial Intelligence Replace Manual Content Creation?

Content marketing, Digital Marketing, SEO BLOG /

AI-generated writing is on the way up. But is it a tool for everyone? Ever since, well, robots were even an idea, there have been nightmares about the “robot uprising.” That humanity was ensuring its own destruction, building the very things that would replace it. It doesn’t matter if it’s the Skynet from Terminator, Hal

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Bing Artificial Intelligence Advancements | PPC Hero

Bing, Microsoft adCenter, SEO BLOG /

March 5, 2018 On December 13, 2017, Harry Shum, executive vice president of AI and Research at Microsoft announced new Intelligent search features in Bing with artificial intelligence (AI) and machine learning. It is slated to deliver more comprehensive and complete information, give people answers quicker, and enable people to interact more conversationally with Bing

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Uber CEO single insulting tweet destroy months work major lesson emotional intelligence

Lead, SEO BLOG /

I’m a fan of Uber CEO Dara Khosrowshahi. In a few months, he’s worked hard to transform Uber’s image from a company known for bad behavior to one that is eager to learn from its mistakes and play nice with others. But a recent tweet from Khosrowshahi threatens to destroy the image he’s worked so

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