Intelligence

What is the future of artificial intelligence?

In 2017, the predictive ability of artificial intelligence (AI) powered many new tools and platforms. So what does 2018 have in store for AI?  I asked some marketers to find out. Speak up, Alexa Gregg Johnson, CEO of Invoca, a call tracking and analytics service, says that 2018 will be “the year the voice trend becomes […]

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In a Few Words, Marriott’s CEO Just Offered a Statement That Screams a Lack of Emotional Intelligence

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  I’m writing this in a hotel room. But that’s only because I’ve stayed at this hotel for more than 20 years and I’m a sentimental fool.  Oh, and I once had an indifferent Airbnb experience here in Miami. And

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Silicon Valley Just Found a New Low in Emotional Intelligence (Yes, Just In Time For Christmas)

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  I’m going to let you in on a secret. The people who work in tech aren’t often the most interesting people in the world. I know too many who have the manners of a rabid raccoon, the

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3 ways artificial intelligence (AI) will transform ecommerce in 2018

Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI is currently one of the most popular topics in business with Gartner predicting that by

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Derek Jeter’s Miami Marlins Just Offered an Excellent Lesson in Terrible Emotional Intelligence

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Basic humanity is being squeezed to death. On one side, we have robots wafting in to prove how unintelligent we truly are. On the other, the ever-seductive lure of money (and more money) wipes away any thoughts

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Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing

Artificial Intelligence is all over the news these days,  yet it can still be challenging to figure out how to make it work for your marketing team. This post outlines some practical tips for using the Oracle Marketing Cloud and AppCloud offerings like Motiva AI to bring new adaptive intelligence capabilities into the way you

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Scale Your B2B Content with Artificial Intelligence

“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so

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