Intelligence

Artificial Intelligence is the Link Between Big Data and Persons-Level Measurement

Artificial Intelligence is the Link Between Big Data and Persons-Level Measurement

Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it’s not that simple. Nielsen’s panels have been the foundation of […]

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Email Marketing and Artificial Intelligence: What's Coming and What You Need to Know : MarketingProfs Article

Email Marketing and Artificial Intelligence: What’s Coming and What You Need to Know : MarketingProfs Article

Marketers have traditionally embraced new technology, finding ways to apply it in creative ways. Though artificial intelligence (AI) is the latest example of innovative technology, it is fundamentally different in that its potential effect on the overall marketing function is transformative. It’s on par with the arrival of the Internet decades ago. AI shows great

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16 Business Intelligence Tools for Ecommerce

Business intelligence tools can organize and analyze data from many sources to help owners and managers with critical decisions. Basic intelligence tools — Google Analytics, native analytics from an ecommerce platform — are free, but they often are time-consuming compared to premium alternatives. A business intelligence tool can provide helpful data to make critical, daily

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Thatware is redefining digital marketing with artificial intelligence

  West Bengal, India, Oct 11, 2019 Innovative technologies have always been a norm for empowering new and old businesses. In this competitive era, it has been seen that the revenue generation of a company is directly proportional to the development done in the field of technology. Studies have shown that digital marketing industry is

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Fear and loathing in artificial intelligence

Artificial intelligence inspires intrigue, fear and confusion in equal measure. But to thrive in the new era, organizations need to reduce the risks posed by AI and make the most of the opportunities it offers. This is the conclusion of a new report from the Information Security Forum  aimed at helping business and security leaders

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5 Reasons Why Artificial Intelligence Is Important To You

You have probably heard that artificial intelligence could be used to do lots of impressive tasks and jobs. AI can help designers and artists make quick tweaks to visuals. AI can also help researchers identify “fake” images or connect touch and sense. AI is being used to program websites and apps by combining symbolic reasoning

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Digital Intelligence Platform Market by Component, Touchpoint, Organization Size, Vertical, and Region – Global Forecast to 2024

Learning Objectives: Define and forecast global digital currency markets based on items, outlook, organization size, size and region from 2019 to 2024 and analyze the macro and micro-economic aspects that affect market growth Estimate market share in five major regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. It

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Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Call intelligence company Invoca has released a new call analytics tool called “Signal Discovery.” It uses machine learning/AI to cluster calls into topics and reveal insights about customer interactions and the efficacy of campaigns. It can also help automate marketing optimization based on call content without human involvement, according to the company. Growing importance of

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The AI in Telecommunications Report from Business Insider Intelligence

Business Insider Intelligence In the face of rising demand for data, increasingly saturated mobile markets, and stiff opposition from legacy players, tech entrants, and startups, global telecoms are locked in a battle for market share. These market pressures have led to vicious price wars for mobile services and, as a result, declining average revenue per

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The next evolutionary leap in artificial intelligence is already driving ROI

Presented by Beyond Limits AI is a continuum of technology innovation, says Yonatan Hagos, chief product officer at Beyond Limits. If you go beyond the fiction and beyond the hype, you see that the evolution of AI has been prompted by the quest for better answers to business problems. This drive forward is the foundation

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