Intelligence

Research finds that AI Improves Business Intelligence

Artificial intelligence has been working its way up through the business world for a decade and has caught the attention of top executives from around the world. Business leaders have come to the realization that AI improves business intelligence. As a result, it has become a requirement for businesses to stay competitive. Some more recent […]

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[Report] Voice in Retail from Business Insider Intelligence

Not too long ago, if your friend had a smart speaker like Amazon’s Alexa or Google’s Assistant in their living room, it seemed like a rare novelty. Within a matter of months, however, smart speakers have started becoming household staples — and they’re still only at a fraction of their growth potential. Business Insider Intelligence

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Is Artificial Intelligence (AI) The Future of Martech?

Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences. Companies must blend new technologies with marketing savvy to keep up with the times — and no technology will play a greater role in marketing’s future than artificial intelligence. As businesses scramble to source better data and extract

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Augmenting Digital Marketing Intelligence With conDati

Data analytics in marketing have long been among the more sophisticated approaches found within companies. All sorts of predictive and prescriptive analytics are used to segment customers, identify which of them are most likely to buy, and which prices, promotions, and incentives will push them into converting. It’s just as obvious that many firms have

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Pathmatics Launches Facebook Advertising Intelligence in Canada | Wire

SANTA MONICA, Calif.–(BUSINESS WIRE)–Aug 13, 2019– Pathmatics, the digital marketing intelligence platform, announced today an expansion of its coverage of Facebook advertising data to include the Canadian market. Global brands and marketers using Pathmatics will now have greater visibility into Facebook ad creatives, impressions, spend, and targeting, across mobile and desktop devices in this region,

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Pathmatics Launches Facebook Advertising Intelligence in Canada | Business

SANTA MONICA, Calif.–(BUSINESS WIRE)–Aug 13, 2019– Pathmatics, the digital marketing intelligence platform, announced today an expansion of its coverage of Facebook advertising data to include the Canadian market. Global brands and marketers using Pathmatics will now have greater visibility into Facebook ad creatives, impressions, spend, and targeting, across mobile and desktop devices in this region,

Pathmatics Launches Facebook Advertising Intelligence in Canada | Business Read More »

Pathmatics Launches Facebook Advertising Intelligence in Canada

SANTA MONICA, Calif.–(BUSINESS WIRE)–Aug 13, 2019– Pathmatics, the digital marketing intelligence platform, announced today an expansion of its coverage of Facebook advertising data to include the Canadian market. Global brands and marketers using Pathmatics will now have greater visibility into Facebook ad creatives, impressions, spend, and targeting, across mobile and desktop devices in this region,

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How Artificial Intelligence Plays Important Role in Different Sector

Artificial Intelligence is a technology of computer science that enables the creation of intelligent machines that behave, work and react like humans. Artificial Intelligence has become a very essential part of the technology industry. Researches associated with artificial intelligence are highly technical and specialized. Applications of AI include expert systems, speech recognition, machine vision and

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inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence

Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that competes with numerous other companies in the segment. Todd Dipaola, CEO and Founder of inMarket said in an email that the acquisition will provide inMarket clients with “best-in-class managed as well as self-service platforms.” He added, “they’ll

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