Introducing

Introducing Sherlock — User Engagement Scoring for SaaS Businesses

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses

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Introducing a Whole New Way to Prep Data in Tableau

Analysts spend 80% of their time prepping data and only 20% of their time analyzing it … (Forbes). After years of cleaning data in excel, python or other tools, Tableau has released their answer to our data woes with Tableau Prep. The tool has been released as part of Tableau’s Creator tier. The Seer team dug in

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Introducing Sprout Social’s Asset Library 2.0

Forty-one percent of people say they’d unfollow a brand that shared too much irrelevant content. Since content creation or curation is such an ongoing and sometimes time-consuming process, social marketers want to maximize the impact and usage of their assets to engage their brand’s audiences. To do so, teams need efficient publishing workflows to better

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Introducing the New and Improved AdWords Performance Grader from WordStream

Spring is upon us! Well, uh, almost. It’s actually 20 degrees here in Boston. We’re still digging ourselves out of the last snowstorm, and it doesn’t look like we’re out of the woods yet weather-wise… Still! Spring means newness, and in the spirit of newness, WordStream has some exciting news for folks looking to double

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Mystified by martech? Introducing the ClickZ Buyers Guide series

Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers. The guide, which focuses on bid management tools, covers a range of market leading vendors and draws on months of research and more than 1,600 customer

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John Malkovich’s Commercial Introducing the Patriots-Jaguars Game Was a Masterpiece of Emotional Intelligence

In a couple of weeks, all eyes will be on the biggest game in football, the Super Bowl. Some will tune in with hopes of a good game, others to see the best commercials of the year. (Or, at an estimated running cost of about $5 million per 30 seconds, at least most expensive.) But

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