Searching for new ways to inspire, unite, and train your team? Send them to Search Engine Land’s SMX® Advanced, June 3-5 in Seattle. For over a decade, search marketers have flocked to SMX Advanced for the most elite SEO and SEM tactics and invaluable community networking. Teams that attend reap tremendous benefits you just can’t […]
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A press release is often perceived as a short form of a news article which appears on different media outlets. Basically, it is used mostly by business and organizations for sharing the latest news about their products, services, or making any kind of announcements. They usually make PR(press release) submissions to press release distribution companies,
A press release is often perceived as a short form of a news article which appears on different media outlets. Basically, it is used mostly by business and organizations for sharing the latest news about their products, services, or making any kind of announcements. They usually make PR(press release) submissions to press release distribution companies,
A quick-fire guide to making the case for greater investment in market research There’s so much you can learn from customer satisfaction surveys, exit-intent surveys, claims testing, ad testing, concept testing and by simply getting closer to your customers. Market research is always changing but maybe isn’t talked about as an industry as much as
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Since the internet was founded it slowly started making its way in our lives and now it is a staple for most people all around the world. It is a huge library of information, the biggest marketplace and probably the best platform for marketing as well. We can witness that big retail chains are closing
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By Gregory Eisen The following quotes are my favorites to articulate the importance of learning and personal growth: “Education is the most powerful weapon which you can use to change the world.”—Nelson Mandela “Leadership and learning are indispensable to each other.”— John F. Kennedy “Live as if you were to die tomorrow. Learn as if
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Blockchain technology is a decentralized and distributed ledger system, where different transactions are permanently recorded Across the world, many people relate the word “blockchain” with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in different supply chains, including the healthcare industry. In simple language, blockchain technology is a decentralized and distributed ledger
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It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall marketing budget should be devoted to digital and, as you might expect, opinions vary greatly. Most of the published data is oriented toward consumer-oriented businesses. In this article, I will provide a framework to
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Content marketing can attract thousands of potential customers. One of the best examples may be the Dollar Shave Club’s 2012 viral video. It helped the business grow and may have contributed to its $1 billion purchase price from Unilever in 2016. Unfortunately, content marketing projects can be expensive and sometimes unproductive. The problem is
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The start of a new year is a good time to take stock of the previous 12 months in your business. This January, I’m focusing on how I can make, save, and invest money in My Event Décor for 2019. Making more money In January 2018, my business had two categories: sales and rentals of
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