Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends for 2018. This year once again saw record online sales, with Adobe announcing that US […]
Black Friday Index 2018: What were the key trends? Read More »
Posted by Whitespark In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome our friend Darren Shaw
Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future Read More »
We care and take pride in what we do. As a result, events, situations and conversations can have a real emotional impact on us. Negative emotions expressed as fear, anger, stress, hostility and guilt can rub off on other colleagues, and also have a powerful impact on our personal reputations. There is scientific confirmation that
A Key To Building Your Personal Brand Read More »
Brand trust and transparency have become more important than ever and the need for brands to demonstrate their purpose and values was a key theme raised at 2018’s Web Summit. On the first day a very well attended session was ‘The Marketing Insider’s Tips for 2019’ as everyone wanted to hear the priorities of the
Brand purpose was a key theme at Web Summit 2018 Read More »
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part one of our report. Source link
SMT's 2018 Social Media Spending Survey – Part 1: Key Channels of Focus Read More »
The old adage “the rich get richer” will apparently be true in the US retail market this holiday shopping season. According to a new study conducted on behalf of installment payment provider Splitit, nearly 40% of holiday shoppers intend to make the majority of their purchases through large online retailers like Amazon. While the 40%
Free shipping & deferred payment key to competing with Amazon during the holidays Read More »
We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. He talked about discovery over search, audience engagement over audience size, less time more well-spent over more total time spent, and social communities over social networks. It was an insightful, instructive, and *obviously* visual-heavy
Pinterest on visual search: key takeaways Read More »
The best way to grow any company is for the customers of that company to do the growing for you. Word of mouth is the most effective (and cost-effective) method of customer acquisition and growth. In B2B, word of mouth is exceptionally important: 91% of B2B purchases are influenced by word of mouth. Click To Tweet.
The 7 Key Principles of B2B Word of Mouth Marketing Read More »
Social analytics company Delmondo has teamed up with Buffer to put together the biggest report on Instagram Stories performance to date. Source link
New Report Highlights Key Instagram Stories Tips, Based on Analysis of 15k Stories Read More »
With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in 2018. This is expected to increase to 333 billion by the end of 2022. With
Key principles to use rich media in emails Read More »
