As a blogger or vlogger you might find certain niche ideas are already covered before you think of them. Grr! Popular niches get saturated – it’s a natural cause & effect of the popularity of blogging. But what if other countries who speak your language still need that niche topic or idea!? By simply tailoring […]
1 Key Concept to Grasp to Go from Full Time Employee to Pro Blogger Read More »
Three Go-to-Market models to help you strategize, plan and deliver Business and marketing strategy is an essential component in the delivery of any successful product, service or promotional launch/campaign. We’ve written extensively at Smart Insights about the importance of defining a target audience, producing a clear value proposition and optimizing the right marketing mix; just
The key characteristics of an effective Go-to-Market plan Read More »
We all know how important it is to present to your audience as a real company, a real brand that understands them and their context. But that doesn’t mean this is easy to do. In fact, many brands struggle with aiming their content towards their various demographics. It’s okay if you’re a huge company like
As experienced entrepreneurs know, not every deal works out. Vendors may lose interest or not have the money or the time to make a deal happen. It is important to know which signs may indicate the vendor’s focus is shifting elsewhere. That way, you don’t need to waste time pursuing a deal that’s unlikely to
Nine Key Signs to Look for When Determining Vendor Interest Read More »
What do Gen Zers feel about working in the restaurant and food service industry? The National Restaurant Association Educational Foundation and the Center for Generational Kinetics carried out a nationwide research (PDF) to find out. For the $800 billion restaurant and food service industry in the US, understanding what Gen Zers think about working in
48% of Gen Z Restaurant Employees Say Good Management is Key to Retaining Them Read More »
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more. For those launching a new product or tool or even project, Product Hunt can be a serious game-changer in terms of awareness, traffic, feedback, and
I was sitting in a meeting a few weeks ago and the term “Digital Transformation” came up. I heard the term before but wasn’t sure what it actually meant, so I Googled it. Here is what I found on i-SCOOP’s website: “Digital transformation is the profound transformation of business and organizational activities, processes, competencies and
Exporting is nothing new, but overseas markets continue to present opportunities for companies to grow Advances in technology, internet communications and travel, mean we understand cultures and countries better than ever; making trading outside of your domestic market one of the most accessible strategic options available to businesses today. Let’s face it: twenty-first century business
7 key ways to find new international customers using Account-Based Marketing (ABM) Read More »
Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter
Do you want to keep track of the cost of jobs for your business more efficiently? QuickBooks expert Scott Gregory is going hold a webinar so you can learn how to use jobs and job costing in QuickBooks Pro/Premier or Enterprise. The webinar will be held on Nov. 6, 2018 from 11:00 AM to 12:30
QuickBooks Webinar to Cover Key Features of the Software for Managing Small Businesses Read More »
