Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” Stitch Fix, an online subscription and personal shopping service, was established in 2011 in San Francisco and went public in 2017. Katrina Lake, founder, and CEO […]
Stitch Fix CEO Says Localization and Brand Marketing are Key Read More »
I used to work with a guy we called Nemo because he served on a nuclear submarine for many years during the Cold War. We worked together in a tech firm that was developing a new family of products from conductive polymers. I was in quality assurance and production, he was a mechanical engineer. Things
Social media customer service isn’t an optional extra these days. As customers, we chose to contact businesses at the time, and on the channel, that best suits us. Superior customer service is a key differentiator for brands, and social media lets brands deliver this customer service efficiently, proactively and with a more complete level of
Four key trends in social media customer service Read More »
By Daniel K. Yost and Richard D. Harroch Clean tech companies seek to leverage the power of technology in order to profitably solve the world’s energy problems. These companies can span a variety of sectors: solar, wind, ethanol, biomass, geothermal, water purification, electric vehicles, energy storage, software, materials, data, and more. Clean tech companies should
Keeping your finger on the pulse of the SEO of your online presence is vital. In the context of marketing, there are specific indicators that a strategy is working well. Examples are the presence of organic visitors and the effective use of links. One of the ways to ensure that the site is on track is
Recently, Jeff Bezos, Amazon CEO, in a talk at the 2018 Air, Space & Cyber Conference, discussed the need for businesses to always be inventive. Businesses should seek out failure if it’s in pursuit of a radically new idea. He says that these experiments are crucial to business success. Bezos also is a proponent of
As technology makes it easier to connect and engage with brands, do customer expectations change? And how do these changes impact trust? This trinity of factors is the subject of a new report from Salesforce Research. In their 2018 “State of the Connected Customer” report, Salesforce Research surveyed over 6,700 consumers and business buyers
8 Key Statistics from Salesforce’s “State of the Connected Customer” Report Read More »
It’s the beginning of September (and no, I don’t know how that happened either), and as the summer lull winds to a close and we prepare for a renewed frenzy of activity, it’s a good moment to take stock of the year so far. Last month, two different articles were published looking back over some
Where are the key transformative tech trends of 2018? Read More »
Word of mouth is the most powerful brand awareness method. How powerful is it? Check out this new report. Source link
Ecommerce is the most immediate and tangible manifestation of that much maligned term, digital transformation. For ecommerce, there is a clear, measurable change in the way that consumers behave that is impacting businesses big and small. The question that all clients are asking of themselves is whether they will use ecommerce to conquer new territories
Digital visibility is key in ecommerce (& India’s Flipkart knows it) Read More »
