If you’re an entrepreneur of any kind, you are most likely familiar with the dire statistics associated with building a successful business, most damning among them is 90% of all new startups fail. New companies fail for a multitude of reasons – everything from scaling too quickly, to not understanding the customer and the market, […]
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Negotiation in Sales is About Perspective Negotiating in sales is one of the most fundamental aspects of selling. Every sales professional will spend the majority of his/her career negotiating with either their customers, employees, and even themselves. Getting other people to see things from your perspective while listening to their point of view in an
Content marketing is all about having the right skills, and making sure your article will resonate with your readers. The more you can write to attract your readers, the increased chances of getting some solid backlinks to your content, boosting your rankings within the SERP’s. However, I’m afraid to say many people don’t have the
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By Richard D. Harroch, David A. Lipkin, and Richard V. Smith Mergers and acquisitions involving privately held companies entail a number of key legal, business, human resources, intellectual property, and financial issues. To successfully navigate a sale of your company, it is helpful to understand the dynamics and issues that frequently arise. In this article,
Guest posting is a long-standing link-building technique used by many in the search engine optimization industry. But Google has discouraged guest posting for the sole purpose of link building and even warned publishers and authors to avoid it. In fact, in January of 2014, Matt Cutts, Google’s primary SEO spokesman at the time, wrote, “Okay,
We should — should probably being the keyword — all know this by now, but mobile is huge for retail. We’re now even to the point where Deloitte is writing long-form content about “the rise of mobile influence.” Mobile is part of an ecosystem, though — one of the big facets of its rise has
“The thing about human resources that I’ve noticed is that I think we are really approaching the time where the end of business as usual is happening and human resources and business follows as a consequence,” noted Gerd Leonhard, Futurist and Author of ‘Technology vs Humanity‘ in a recent talk at the 2018 BeyondHR forum in Amsterdam.
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Email marketing might seem old-fashioned now that social media platforms like Facebook, Twitter, and Instagram are all the rage. However, the email is still one of the best forms of communication and can give your business a big boost in terms of sales and referrals. In fact, research by Smart insight and GetResponse showed that
Getting an email to an inbox is not always easy. Many factors determine whether an email is delivered, blocked, or even filtered into a subfolder. In this post, I’ll explore four key factors that determine email deliverability. IP Addresses The Internet Protocol address is a numerical identifier of the sender’s server. All devices connected to
On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe. This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012. This week we released a broad core algorithm update, as
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