Key

Why Being Personable Is the Key to Social Media Success

The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable. The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content. ‘Memorable’ means different […]

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“Systemizing the Predictable” May Be the Key to Achieving Your Vision

One of my favorite Gino Wickman quotations describes the goal of strengthening the Process Component™ in an entrepreneurial company. According to Gino, you must “systemize the predictable so you can humanize the exceptional.” Breaking that quotation down gets right to the heart of why strengthening the Process Component is so important, and why it’s different

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Senate Passes National Defense Spending Plan with Key Provisions for Small Businesses

The 2019 defense budget was just approved for $716 billion, and some key provisions were added to support small businesses as they work with the Department of Defense. Small Business Benefits in the 2019 Defense Budget There are several provisions, with the first two helping small businesses get paid faster and accelerate the funding for Small

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5 key characteristics that enable companies to cultivate customer advocates

Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. Those are important topics, for sure, and I’m saving my thoughts on them for a future post. What I want to do right now is make the point that customer

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3 Key Challenges Facing a Startup Looking to Grow

The agile structure of a small startup is immensely appealing. Communication is swift, and maximum output per person is achieved by the very structure of the team. However, maintaining a small team is incredibly difficult as a company looks to scale. The goal might be to keep positive aspects of a tiny organization alive under

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Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’

While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts. Join SiriusDecisions and Openprise experts as they share

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