Capturing business intelligence (BI) can be overwhelming for businesses that haven’t yet invested in a BI solution. In many companies, it’s difficult to get financial reporting by business unit, product line or department. Data is often stored in legacy systems and disconnected Excel spreadsheets, which are consistently out-of-date and require manual manipulation. Managers may have […]
4 Key Elements of a Comprehensive BI Solution Read More »
Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive. The same
Employee Content Creators Are the Key to Social Advocacy Read More »
Imagine you are planning a dinner for friends. You pull together your guest list and agonize over the menu. You make countless stops at various stores and markets to get the best, freshest ingredients. You want your friends to remember this meal—and your culinary skills—so you follow the recipe meticulously. Now, imagine you left your
The Key Ingredient of Marketing Campaign Success: Quality Data : MarketingProfs Article Read More »
While it may sound cool to enlist a celebrity or famous influencer with millions of followers to endorse your brand, they may not have what it takes to actually ‘influence’ the behavior of their followers, and shape their perception of your brand. Are they seen as experts on the particular subject, topic or product field
4 Reasons Why Micro-Influencers Are Key [Infographic] Read More »
When I work with my marketing team, I know we have the same goal: to provide the users of our site with the best experience possible. Though as a developer I won’t typically be tasked with creating content, there are some key metrics and concepts that I keep in mind when developing that will help
Key Web Development Concepts for Marketers Read More »
I started WordStream in my 20s with nothing. Just this month, it was acquired for $150,000,000 by Gannett. Unicorn Startup Lessons Here are my top 4 lessons I learned over the last decade from making a baby unicorn. 1. Project a Bold Vision I pitched the boldest vision I could possibly imagine at the time
4 Key Tactics the Pros Use for Launching a Profitable Startup Read More »
Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let’s start with a straightforward definition for ROI: how much money was made, compared with how much was spent. But determining what an event costs can get really complicated, really fast. Do you include the hard costs of a venue or
Measuring Event Marketing Performance: 4 Key Metrics Read More »
I don’t know about some of these. Facebook has released its latest ‘Topics to Watch’ report, which highlights the key subjects gaining momentum, based on mention volume, across The Social Network. The monthly Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts – according to Facebook’s
Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends Read More »
What goes into planning, managing and measuring an effective digital marketing campaign? With so many channels, tactics and tools for marketers to choose from, bringing together the right blend can be complicated. Get it right and you can make a massive impact, with a relatively small budget. Get it wrong, and the campaign you’ve spent
The Key Elements of an Effective Digital Marketing Campaign in 2018 Read More »
The 2018 Small Business Owner Survey from WalletHub has revealed access to a talented workforce is an important factor for their success. More than a third, or 38 percent, of small businesses, said this issue was more important than other factors. 2018 Small Business Owner Survey Access to talent was more important than limited regulations
38% of Small Businesses Believe Employee Talent is Key to Success, WalletHub Says Read More »
