Making your website user-friendly is extremely important to make sure your customers keep coming back. When UsabilityTools published the results of a case study that analyzed and tested the websites of 8 universities, it became clear that the people preferred websites with clear menu labels and transparent information. We have all come across a website […]
3 Key Tips On How to Make Your Website User-Friendly Read More »
Facebook has released its latest ‘Topics to Watch’ report, which shines a light on the key issues and subjects seeing significant increases in mention volume across The Social Network. To create their monthly Topics to Watch reports, Facebook’s data researchers use their processes to detect terms and subjects which are rising in discussion rates. The
Facebook Releases ‘Topics to Watch’ Report for March, Highlighting Key Trends Read More »
Your retargeting program may be raking in some great results, but how do you know those are the best results you can get? Performance advertising software company Nanigans calculated that marketers left $5 billion in revenue on the table from their remarketing programs in 2017 by not optimizing for incremental revenue. A “flawed approach to retargeting creates
How to Do Remarketing Right: The Key Is Incremental Revenue Read More »
Many ecommerce merchants publish a blog. But they don’t always assess its overall effectiveness. Has it boosted sales? Does it generate reader engagement? In this post, I’ll review a strategy for high-performing blog content. I’ll also address seven key details to include in a blog to enhance its appeal to readers. Content Strategy Each post
In digital environments, it’s fairly simple to gauge customer attitudes—at least in part—based on the behavior of those customers. If they come back to the website over and over, they are very satisfied with what they find there, they are gluttons for punishment, or they are your Mom. Email provides its own built-in success metrics
Easy Feedback Mechanisms Are Key to Customer Experience Optimization Read More »
As marketers we love metrics. At the mention of metrics, you’re probably mentally listing the ones you use already! The difficulty I have found is that when you are presenting back campaign results to your marketing team or the whole company, those who are aren’t close to the process don’t have a framework to understand
A Better Way To Show Your Campaign’s Key Marketing Metrics Read More »
Lots of people think they’re good storytellers, but not everyone has the gift. The truth is that many of your friends may just be suffering through your boring ramblings. There are components any good narrative needs: the story needs a structure, you need to make an emotional connection with your audience, and there has to
In an uncertain economy, almost any employee or executive will at some point face having his or her employment terminated. If you are terminated, you want to be able to negotiate a reasonable severance package, especially if you have an existing employment agreement. There are a number of key legal and economic issues that should
16 Key Issues in Negotiating an Employment Severance Package Read More »
Your email service provider deploys emails. Your programmatic ad platform makes your ad buys efficient. And your influencer marketing platform connects you with influencers… Right? Yes, but an influencer marketing strategy requires more than simply finding influencers, and you want to have the right tools in place to create a robust and successful program. An
Influencer Marketing Tools & Platforms: Key Features Read More »
You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. That’s why it’s important to know what to
Will the Real Key Metrics for Email Please Stand Up? Read More »
