Part 1 of 2: How ecommerce can win with Amazon Amazon is by far one of the biggest and well-known brands in the world and one of the top five largest companies in the world by market capitalization. The business has grown exponentially over the last 10 years and the pace is continuing at a […]
Facebook has released its latest ‘Topics to Watch’ report which highlights the key subjects gaining momentum, based on mention volume, across The Social Network. The monthly Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts – according to Facebook, up to 80% of the topics they’ve
Facebook Releases ‘Topics to Watch’ Report for February, Highlighting Key Trends Read More »
Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI—including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless
Key Content Marketing Metrics for the Fearless Marketer Read More »
What makes you human? Welling up when you watch a video of otters holding hands for the 456th time? Feeling your blood pressure rise when someone cuts in front of you in the supermarket queue? Saving that last cupcake for your partner… then failing miserably and scoffing it anyway? Hey, I know you too well. We’re
Don’t leave account growth to chance, there’s a better approach We’re launching a new guide for agencies next week, in which I discuss my suggested approach to agency growth. The emphasis is very much on ‘planned’. To the point where I mentioned that you should drop the phrase ‘organic growth’ which is often used by
Account handlers are the key to your account growth ambitions Read More »
Imagine this: you’re in the back of an elevator and a group of business leaders enters. They’re the decision makers for your top prospective client – and they’re discussing exactly what they need from you as a solution provider. You leave the elevator having overheard all the market intelligence you need to craft the perfect
4 Key Benefits of Social Listening – and How to Take Advantage of Them Read More »
PPC data can be overwhelming. The more you dive into it, the more complicated it can get. And when creating a PPC report to present your campaign results to others at your company, you need your data to be as easy to understand as possible. What’s most important when putting together your first PPC report is
Here are the key metrics and templates you need to create a PPC report Read More »
If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. I have to say, analytic reports have become my friend over the last several years. Having the capability to take an in-depth look at
5 Key Marketing Metrics for Social Media Your C-Suite Cares About Read More »
Social media is one of the most powerful marketing tools in your arsenal. These days, some 90% of young adults use social media to communicate with brands, and if anything, that’s only likely to increase. Soon, social media will become the most important marketing strategy for all target markets, and whether you’re just about to
Big blogging numbers like: big traffic big income big social shares big plays big views big lists grow out of generous service. Generous service means: helping people without looking for anything in return using your time, talents and energy to benefit humanity being pulled through uncomfortable feelings to give even more freely being relatively detached
1 Key to Big Blogging Numbers That You May Resist Read More »
