As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. The challenge is that at times we may not be seeing the forest for the trees. While numerous potential measurements exist, some key marketing metrics can help guide results […]
Key Marketing Metrics for Buyer Journey Conversions Read More »
Affiliate marketing has always been a mainstay of doing business on the Internet – of course, it has been around before, but it is the easiness of networking via the web that made it as ubiquitous as it is today. And as any booming industry, it isn’t static – every year brings new challenges, trends,
5 Key Trends for Success in Affiliate Marketing for 2018 Read More »
“If you’re sticking with your content approach from three years ago, it’s now 50% less effective.” This first line in BuzzSumo’s latest Content Trends report certainly grabs attention, and definitely, if you’re working in digital or content marketing, it’s worth looking over their stats and getting an understanding of the current lay of the land.
BuzzSumo Publishes New Report on Key Content Trends to be Aware of in 2018 Read More »
Digital PR is here to stay folks, but how do you make it a success? Digital PR is one of those new-fangled buzzwords that everyone is talking about at the minute. But, like influencer marketing, a lot of people aren’t too sure what it is, or how to make a success of it. But digital
The key to digital PR? Think small! Read More »
The rate at which marketers have moved towards an account-based marketing (ABM) model is quite surprising. I remember when ABM was the ultimate buzz word at the Marketing Nation Summit a couple years ago. Many of us were wondering ‘Will this thing stick?’ or ‘Is this just a fad that will go away by next
ABM Key Marketing Metrics to Track at Every Stage of the Funnel Read More »
So your organization has a big vision and uses that vision as the North Star for guiding strategic decisions. But when you’re only deploying against vision with no data to back it up, you’re flying blind. This is where business intelligence (BI) comes in. There are many definitions for BI, but in a nutshell it’s
Why Business Intelligence–Not Just Reporting–Is the Key to Success Read More »
You heard about the Southwest Airlines flight where the little girl was injured by a support dog, right? The story went viral. Questions were asked. Was she bitten? Was she merely “scraped?” Was it all her fault to begin with? In all the noise, however, something was glossed over: an entire legal specialty with an admittedly
Blogging is a skill. Like any skill, it takes years to develop this skill. I spent years of my life becoming a professional blogger. Because I had to practice my writing for years and also had to build a large, loyal blogging tribe over years, 1 friendship at a time. Building 1 friendship at a
2 Key Factors for Monetizing Your Blog Effectively and Powerfully Read More »
Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “How to Measure Digital Marketing Metrics and ROI,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers,
What Key Marketing Metrics Matter for Your Website? Read More »
Earlier this year, we were given a failing campaign and tasked with the ultimate marketing challenge of turning it around. Not only did we succeed, but we transformed the campaign into a highly profitable one for a very happy e-commerce client. We were able to achieve this through some simple tactics that many top
Key Notes on How We Turned Around a Failing Facebook Ad Campaign Read More »
