There are many people these days who are interested in saving money and they are constantly on the lookout for new ideas that can help them to achieve this goal. Many households struggle when it comes to finances so any advice they can get to help them to save is generally invaluable. However, it does […]
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Metrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? (Well maybe not millions, but there are really quite a few to choose from.) KPIs of course, are the values used by marketing and social
4 Key Marketing Metrics for Social Media That Will Prove ROI Read More »
Any stellar SEO strategy should be meticulously tracked and heavily data-driven. Gut feel is great when deciding on which new pair of shoes to buy, but it’s not the best foundation to base your SEO work upon. Google Analytics is a treasure trove of insightful data. And it’s free! However, with so much data available
Everything in our lives now has at least 10 different ways to be measured, and another 50 articles on the metrics you should be using. This applies to more than just marketing—how to measure your personal success, how to measure your dog’s obedience, how to measure who does the dishes more often in your household.
How to Cut Through the Key Marketing Metrics Mess Read More »
Video has become an indispensable part of the small business marketing toolkit. It’s Time to Create a Marketing Video When… In fact Hubspot, reports 96 percent of B2B companies use video for marketing. Small Business Trends spoke with Intralink Global’s CEO and Founder, Diane Primo, to get her take on five key reasons to create
When it comes to scheduling meetings you typically have plenty of options. Phone, Skype, their office, the coffee shop, the list goes on. When you finally get in touch with that potential client it’s up to you to win them over in that first meeting. If possible you need to get them in a face to face
Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know about already. If they were a regular or loyal customer, they wouldn’t need to search. But that’s not entirely true. Due to the “Google effect” or digital amnesia, consumers
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Ever post a photo to Twitter only to have it look odd and incomplete when it comes up in tweet timelines, maybe focused on the wrong area of the image? That’s because Twitter crops images to improve display consistency, and thus far, they’ve been using face detection to focus the view on the key element
Twitter Improves Image Cropping Process to Better Focus on Key Areas of Attention Read More »
Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google, Apple, Facebook, Microsoft and Amazon, signed a letter to Congress asking for legislation that would enable Dreamers — undocumented immigrants protected under the DACA program
For Reduxio’s CMO, diversity is key to building a winning marketing organization Read More »
Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one. The post The unique selling proposition: A key element for SEO success appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
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