Although customer relationship management (CRM) has more traction now, the concept has been around since the first business decided to engage with and keep tabs on its customers. The new infographic by Transcosmos Information Systems asks, “What Makes Up An Effective Customer Relationship Management System.” The answer to the question will vary greatly depending on […]
If you’ve created one of these 7 types of products to sell on your blog, or you’re going to start offering a service to your readers, then you need a sales page. The sales page is (not surprisingly) a page on your blog that’s all about your product or service. You can link to it
9 Key Ingredients for Creating the Perfect Sales Page Read More »
Elon Musk is headed to Mars. Lady Gaga keeps going platinum. Whatever Richard Branson touches, seems to turn into gold (or red). Why do some people become successful entrepreneurs while others never escape their 9-5? It all boils down to 6 key traits that you must have to find success as an entrepreneur. But do you really
Have These 6 Key Traits? Then Now Is The Time For You to Quit Your Job Read More »
The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, business plans cannot remain unfulfilled. Many of you will be looking to 2018 with a renewed
Preparing your SEO strategy for the year ahead: 5 key checks Read More »
By Lynne C. Hermle, Michael D. Weil, and Richard D. Harroch Employers can fall into a myriad of employment-related traps. Numerous state and federal laws impact the hiring process and apply a wide variety of employment-related protections, including to discipline and termination issues. For many startup and emerging companies developing technology, the issues associated with the
13 Key Employment Issues for Startup and Emerging Companies Read More »
Influencer marketing is on the rise, and looks set to become an even more significant consideration as we move into 2018 (according to the many prediction posts). But the latest controversy surrounding YouTube star Logan Paul underlines the need for brands to exercise caution over which influencers they work with, and to understand the significant
The Logan Paul Incident Highlights a Key Concern for Influencer Marketing Read More »
The standard reporting in Google Analytics works well for many ecommerce sites. But there are opportunities to enhance the default dimensions and metrics in Google Analytics, to empower online merchants even more. In this article, I’ll review three ways to customize Google Analytics reports, to help merchants track key metrics and make critical decisions. I’ll
Google Analytics: 3 Key Reports to Customize for Ecommerce Read More »
Editor’s note: A version of this article on personalized marketing automation appeared originally in Digital Marketing Magazine. Large marketing organizations. They’re all the same, aren’t they? Since their inception, they have been viewed with a stigma around their operations; a siloed internal setup, segmenting their customer base into basic markets with no further insight and using
The relationship between business and social impact has been changing rapidly over the last few years. In the past, civic organizations were the primary standard-bearers for driving change and social good in the world. Recent developments, however, have infused business into social efforts, with amazing results. By creating social enterprises, innovative business leaders and entrepreneurs
Key Benefits of Creating Social Enterprise Companies. It’s More Than You Think Read More »
We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. In this post,
Our Top Social Media Posts, Most Shared Blog Posts, and Key Takeaways Read More »
