So you’ve created an influencer marketing campaign. You found an influencer with tons of followers. You crafted the perfect message. You gained lots of impressions. But you didn’t notice any real results for your brand. So what went wrong? In many cases, the answer is that the brand didn’t target the right audience. Small Business […]
The Key to Influencer Marketing Success is Targeting the Right Audience Read More »
When it comes to customer satisfaction for online sales, the little things make a difference. For business owners, a good website can determine whether you land another customer who will bring you sales for years or whether you go out of business within a one-year period of time. Some may assume that a good, quality
Customer Satisfaction is the Key to Increased Sales Read More »
Reports of sexual harassment and discrimination in the workplace appear to be at an all-time high. The media reports daily on allegations across every industry—entertainment, technology, media, law, venture capital, finance, government, and more. The actions taken after an employee alleges harassment or discrimination can be key in limiting the employer’s potential liability and resulting
15 Key Steps for Companies Responding to Sexual Harassment or Discrimination Allegations Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Bing Ads has introduced a new overview tab that provides a big picture view of account performance. The overview tab
New Bing Ads Overview Tab Provides Easier Access to Key Insights Read More »
Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of Engagement report,
3 Key Challenges Marketers Face & How to Overcome Them Read More »
How to optimize your marketing and media priorities for the year ahead Smart Insights have launched their first ‘playbook’ in response to our members’ feedback. Download Premium Resource – Paid Media and Digital Advertising Playbook A playbook to help you identify the steps you can take to ensure your integrated paid media investments are successful.
Key components of an effective paid media marketing playbook Read More »
Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. Share17 provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on. The agenda for the day
Search Engine Opitimization (SEO) is one aspect of digital technology that’s constantly changing. Google and the other leading search engines spend a lot of time working on their algorithms with the goal of providing users with the most relevant search results possible. But what exactly has happened this year? SEO Is Always Changing The ever-changing
Keeping Up With SEO Trends Key to Business Survival Read More »
At the recent MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing Officer Rishi Dave and conference chair Scott Brinker. One of the main points of their discussion was how data should underpin all things marketing within an organization. That includes
Content marketing is booming. Fully 73% of businesses plan to increase the amount of original content they generate this year, according to research by Content Marketing Institute and MarketingProfs. Therefore, it’s more important than ever for marketing teams to have tools and systems in place to help them remain organized: If you increase content production
Marketing, Content, or Editorial Calendars: Key Components Read More »
